July 1, 2010, 8:19 pm
wwwery (blog) Apple Still Allowing Targeted Google Ads Wall Street Journal But the changes were believed to still bar Google from serving targeted ads in Apple's App Store because it said explicitly that advertising service … Apple still allows Google's targeted ads within iPhone, iPad apps Apple Insider Report: AdMob alive and well in iPhone apps CNET Google Still Selling iPhone Ads Despite Apple's Fine Print MocoNews eWeek ?- Forbes ?- Top Tech Reviews all 117 news articles??
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Apple Still Allowing Targeted Google Ads – Wall Street Journal
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July 1, 2010, 4:05 pm
The much ballyhooed launch of Apple iAds, Apple’s new advertising product has begun with the following slogan: Engage, Captivate, Connect. I couldn’t have described the purpose of brand advertising better myself. Problem is… that’s all iAds will ever be – a brand advertising platform. Why? Because Apple App users hire apps to do its app job first – not advertise to them. Apple iAds are no different than any other media trying to capture the attention of its audience. Engaging the app audience is no guarantee iAds will measurably lift its advertisers brand awareness in the consumers mind any more than any other device or media would. Engage Captivate Connect As much as I love Apple and all of their products – its the only brand of computer, phone or reader I own – their iAds product will do little to disrupt and reshape the mobile advertising marketplace beyond that which its device counterparts are already on track to do.
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Apple iAds Launched: Engage. Captivate. Connect.
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