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Ever wonder what your writing sounds like to those who read it? I hadn’t thought about it much but Coding Memories apparently has. Their site – I Write Like – is a browser based writing analysis program that compares writing samples with a database of famous authors works. I Write Like To give their tool a try, I took my post from yesterday and entered it into the I Write Like app. To my surprise, I Write Like determined my writing to be like that of science fiction writer Isaac Asimov. Funny… Often when I’m writing, it feels like I am trying to take notes in Russian – a language I don’t speak! I Write Like Isaac Asimov Still quite a compliment considering Asimov according to Wikipedia “was one of the most prolific writers of all time, having written or edited more than 500 books and an estimated 9,000 letters and postcards.” Granted, yesterday’s blog post required a little more heavy lifting than a conversational piece so I found another one to test out to see who’s voice I was more likely to sound like on a regular basis. Surprised again… I Write Like said the piece was similar to something Dan Brown would write. I Write Like Dan Brown I am sure if I kept digging I would find less remarkable writing but for now I am going to take I Write Like at their word.

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I Write Like… Browser Based Writing Analyis Software

The broad match modifier is now rolling out globally in most languages 1 after a successful open beta test in the UK and Canada. To recap the original broad match modifier beta launch announcement: The broad match modifier is a new AdWords targeting feature that lets you create keywords which have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks and conversions at an attractive ROI, especially if you mainly use exact and phrase match keywords today. To implement the modifier, just put a plus symbol (+) directly in front of one or more words** in a broad match keyword . Each word preceded by a + has to appear in your potential customer’s search exactly or as a close variant. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) aren’t considered close variants. The graphic below illustrates the relative reach of different keyword match type strategies. (click for full size image) ** Be sure there are no spaces between the + and modified words, but do leave spaces between words. Correct usage: +formal +shoes. Incorrect usage: +formal+shoes. Here’s what one major UK retail company said about their experience using the feature: “We’re always interested in ways to increase our volumes while keeping our CPA down. As a result, we’ve added broad match modified keywords to several campaigns where previously we only had phrase and exact match keywords. After a few weeks of testing, we’re pleased to see these campaigns showed significant increases in conversion and volume, whilst keeping the CPA down. Therefore, we will be looking to scale our use of modified broad match keywords in all our campaigns to take full advantage of these great results.” If you mainly use broad match keywords in your account, you should know that switching your existing broad match keywords to modified broad match will likely lead to a significant decline in your click and conversion volumes and will not directly improve Quality Score . To maintain volume, keep existing broad match keywords active, add new modified broad match keywords, and adjust bids to achieve your target ROI based on observed performance. You can begin using the feature by logging into your AdWords account, through the AdWords Editor and through the AdWords API. For more details, guidelines on usage, and answers to common questions, check out the original blog post and the AdWords help center . Posted by Dan Friedman, Product Marketing Manager 1 Except Chinese, Japanese, Thai, Arabic and Hebrew languages, which are coming soon. We’ll update this post when the feature becomes available.

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New keyword targeting feature rolling out globally