July 16, 2010, 5:49 pm
Infrequently I receive emails from a cab service called London Limousines. I never open them because I am not in London. I had assumed the emails were coming from a Taxi driver in London I had somehow inadvertently given my email address to. Not the case. Today I received another email from London Limo with a headline that piqued my interest – Bad Press. Public Relations Faux Pas Its the first time I can recall a business owner sending me an email to tell me they got bad press. I don’t even know how to categorize somebody who goes out of their way to spread “bad press” about their own business. His confession is instructive though… it proves just how compelling and impactful word of mouth is as a medium.
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Public Relations Faux Pas?
July 16, 2010, 3:38 pm
wwwery (blog) Google , Omnicom Partnership Redefines Digital Advertising MediaPost Publications The outlook for display advertising is at least as big as the $11 billion search ad sector and essentially double Google's advertising business, … Google teams up with Omnicom for advertising Tech Eye Google And Omnicom Ink Advertising Deal ITProPortal Google Partners Omnicom For Online Display Advertising wwwery (blog) Radio Ink ?- Daily Markets ?- WebProNews (blog) all 30 news articles??
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Google, Omnicom Partnership Redefines Digital Advertising – MediaPost Publications
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July 16, 2010, 11:41 am
Please join us on Thursday, July 22, 2010 for the next ThinkCPG with Google webinar – Case Studies & Learnings for Consumer Packaged Goods. During this webinar we will learn from three separate case studies as measured through third-party research: Search Match Market Consortium Study – Food: What is the offline impact of search advertising when brands take advantage of their search opportunities? What is the impact when they are dark? What is the impact to private label sales? Presented by: Debra Eskra, Director of Testing & Media Solutions, SymphonyIRI Group Quaker Instant Oatmeal Display Case Study: What kind of impact did the Awaken Your Senses campaign, which was promoted on YouTube and the Google Display Network, have on Quaker Oatmeal and Private Label sales? Presented by: Sarah Bild, Marketing Manager, PepsiCo-Quaker Oats CPG Gfk Benchmark Study from Germany: How do we evaluate Search and YouTube across all media? How does Search and YouTube ROI stack up against traditional media? Presented by: Jens Monsees, Head of Industry for CPG Germany, Google, Inc. Date: Thursday, July 22, 2010 at 10amPST / 12pmCST / 1pmEST Click here to register Posted by Jenny Liu, CPG Marketing
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Upcoming webinar – have you been Think(ing) about CPG?
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July 16, 2010, 4:10 am
Kansas City Star Google tops revenue, misses earnings expectations in Q2 BusinessWeek Subtracting the commissions and other fees Google pays advertising and other partners, revenue was $5.09 billion, exceeding a consensus estimate of $4.99 … Google Earnings Disappoint Investors New York Times Google's 2nd-quarter profit misses Wall Street expectations Los Angeles Times Google posts 24% profit rise in second quarter Times of India Wall Street Journal ?- AFP ?- eWeek all 916 news articles??
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Google tops revenue, misses earnings expectations in Q2 – BusinessWeek