The Google Adwords Ad Diagnostics tool can only provide diagnosis information on keywords that are opted into the Google Search Network. Ad Diagnostics Tool Placements Ads exclusively targeting the Google Display Network don’t report whether an ad is being shown or its Quality Score. The total number of impressions generated and click through percentage a particular ad or ad group receive are the easiest way to diagnose a Google Display Network ad’s overall quality.
Read the rest here:
Google Adwords Ad Diagnostics Tool Limitations
While Ad Location Extensions have been available in Google Adwords for some time, I hadn’t yet tried them until today. It doesn’t take much time to add a location Extensions to an Adwords campaign. Adwords Extensions Example Location Extensions can be synced with a Google Places account if you have one, or if not you can create a business listing address on the fly to display along with your ad. In either case, Location Extensions can help differentiate local advertisers from regional or national advertisers at a time the local Google Adwords advertiser can benefit most – when the Google user is looking for a local solution.
Continue reading here:
Google Adwords Ad Location Extension Sample
Looking for a quick way to discover inefficient automatic Google Display Network placements? If so, drilling down into the Exclusions tab – Campaign level – Add exclusions – Exclude Category will produce a list of the types of content sites that have been sending you traffic and at what cost. Google Display Network Automatic Placement Category Exclusions If a particular category has been inefficient or costly, simply check its box and exclude the category from your future Google Display Network automatic placements source list.
Here is the original post:
Google Display Network Automatic Placement Category Exclusions
Google AdSense offers “Category Filtering” where certain ad category themes are prevented from being displayed on a website. Inexplicably, Google’s Adsense category filtering only allows for up to eight ad categories to be excluded while their list of dicey ad categories numbers eleven. The following eleven categories appear in my Google AdSense account: Google AdSense Category Filters More About Google Adsense Category filtering: Category filtering allows you to block ads from certain categories from appearing on your site. Our system classifies ads automatically and we don’t rely on advertiser-provided categorization. Right now, we’re only able to support category filtering for English, French, German, and Spanish. Ads in these categories will be blocked if they’re in any of the supported languages, regardless of how they’ve been targeted to your pages. You can block ads from up to eight of the following categories: Cosmetic procedures and surgery: Includes lifts, suctions, lasers, hair removal and restoration, tattoos, and body modification. Dating: Includes dating services and online dating communities. Drugs and supplements: Includes pharmaceuticals, vitamins, supplements, and related retailers; does not include resources providing information about drugs. Get rich quick: Schemes promising fast earning. Politics: Includes politics or controversial social issues; does not include ads for news organizations that are not generally associated with a partisan viewpoint on issues. Religion: Includes religious ads and ads advocating for or against religious views; does not include astrology or non-denominational spirituality. Ringtones and downloadables: Mobile add-ons including ringtones, and other downloadable goodies such as screensavers and wallpapers for desktop PCs and profile layouts and graphics for social networks. Sexual and reproductive health: Includes sexual function and fertility ads; does not include normal pregnancy resources. Sexually suggestive: Provocative pictures and text. Video games (casual and online): Includes video games, online games and downloadable games; does not include video game consoles. Weight loss: Includes weight loss, dieting, and related products and programs; doesn’t include healthy eating or general fitness ads. My question is – what happens when eight categories are excluded but three categories remain unblocked? Does the Adsense publisher then have to risk the display of one of the three unselected ad categories?
View post:
Google AdSense Category Filtering
Christian Science Monitor What's next for Microsoft Bing? Christian Science Monitor Bing was launched in 2009, with a major multimedia advertising campaign comprised of banner ads, video spots, and interactive displays on social networking ... Microsoft Bing Turns One: What's Next? NetworkWorld.com Apple embraces Microsoft in new snub to Google Sydney Morning Herald iPhone Users: Now You Can Bing It TIME Search Engine Land (blog) ?- Search Engine Watch (blog) ?- Top Tech Reviews all 298 news articles??
Read more:
What's next for Microsoft Bing? - Christian Science Monitor