Did you know that a user spends an average of just eight seconds on a website before deciding whether to stick around (Marketing Sherpa)? If you’re an e-commerce site, this means you have to be faster than Usain Bolt - the world record-holder for the 100m dash. Next week, find out how Google can help you capitalize on those eight seconds and improve your online shopping experience. Visit the Google Commerce Search team at Shop.org’s Annual Summit , held in Dallas, Texas from September 27 - 29. If your organization plans to attend the show, be sure to visit Google in Booth #120 and attend the Big Ideas session Wednesday at 12:45 PM featuring Nitin Mangtani of Google Enterprise, who will be speaking about search insights for today’s e-commerce technology. The Google Commerce Search team will be joined by Product Search, AdWords, and the Google Affiliate Network. We can’t wait to show you the many different ways we can help your business. Posted by Guillaume De Zwirek, Google Commerce Search team
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Speed check: Visit us at Shop.org to test your e-commerce site
As the Google Enterprise Search team just announced , today we’re releasing the second generation Google Commerce Search , a hosted website solution designed specifically for online retailers. In addition to the proven speed, Google-quality search relevancy, and intuitive user experience of the first version, Google Commerce Search 2.0 includes a number of innovative features for both merchants and shoppers: More merchant customization: Today we’re launching a full merchandising dashboard, giving merchants more control over promotions, ranking rules and filtering - with no custom code so marketers and product merchandisers can do all of this themselves. Time-based promotions, full left-hand panel facet control and simple product ranking rules make retailers’ jobs simpler and easier. Unparalleled shopper experience: With query autocompletion, retailers can offer common queries to shoppers in real time, as they type, without any custom coding. Search quality improvements make GCS faster and more relevant than before. Because it’s hosted in the Google cloud, search results are returned to shoppers in less than a second. Spelling and stemming dictionaries and new custom synonyms mean that shopping on a retail site can be as easy and accurate as searching on Google.com. Better browsing and navigation: Though more and more shoppers are turning directly to the search bar on retail sites when they’re looking to make a purchase, some people will always prefer to navigate through different categories and discover new products. Now, Google Commerce Search allows visitors to shop by browsing around your site as well as searching directly for products. Click here to watch video To hear more about these new features, be sure to sign up for an upcoming webinar on June 23rd at 10amPST / 12pmCST / 1pmEST. If you're unable to make it, you can learn more or request a demo at google.com/commercesearch . Posted by Anna Bishop and Abdul Salem, Google Commerce Search team
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Google Commerce Search grows up
In November, the Enterprise Search team
launched Google Commerce Search, a new website search option for online retailers. We've heard from partners and agencies who wanted a closer look at the technical side of this new product, so are offering a live online seminar with the team that developed this new tool.
Google's product managers and engineers will take the audience on a "behind the scenes" tour designed specifically for agencies and implementation partners that work with online retailers. In addition to technical answers and resources to help you evaluate and implement Google Commerce Search, the webinar will cover the main features including Google-quality search, speed, and customization options.
Posted by Anna Bishop, Google Enterprise Search team
Last month we shared an
update with you on
Google Site Search, a hosted search solution that brings on-demand indexing, customizable, ad-free search results, and multiple refinement options to any website's search engine.
If you'd like to learn more about Google Site Search,
register for an upcoming webinar on Wednesday, December 9 at 10:00 am PST. Visit
google.com/sitesearch for more information.
Hope to see you there!
Posted by Anna Bishop, Enterprise Search Team
A few weeks ago, we
announced a new tool designed to bring the power, speed, and relevancy of Google search to retail websites. With Black Friday (and
Cyber Monday!) right around the corner we wanted to use this Holiday Campaign Countdown post to arm you with information for retail clients who may be shopping around for a new website search solution (pun intended).
As a hosted product,
Google Commerce Search (GCS) installs quickly, scales effortlessly, and provides sub-second response times, even during seasonal traffic spikes. With advanced search features like spelling correction, automatic stemming, and custom synonyms, users will find what they're looking for without unnecessary clicks. Finally, Google Commerce Search is powered by the retailer's
Google Merchant Center feed, streamlining implementation. Check out the full list of features in this overview video:
GCS provides visitors with an improved shopping experience, which can drive higher visitor-to-buyer conversion rates. While the conversion rates of most retailers is around 3%1, the best-performing sites have been able to achieve much higher conversion rates – even reaching double digits. Google Commerce Search can help bridge the gap between user expectation and on-site technology, while freeing retailers to do what they do best, creating and selling products.
[1]Trends 2009: US Online Retail, Forrester Research, Inc., April 2009
Posted by Anna Bishop, Enterprise search team
