This week OMMA Global takes over the San Francisco Marriott Marquis, and Google will be there. Here's an overview of what's in store. On March 17th, get a complete view of the art and science of rich media advertising from Google's resident rich media experts, Peter Crofut and Chip Scovic. Next day listen to Neal Mohan, Vice President of Product Management, deliver his keynote presentation on opportunities in online display advertising. He'll cover changes in the display ecosystem, and how everyone can embrace these changes and achieve their goals. If you miss his keynote, be sure to catch the panel right after on Online Advertising - Rapid Recovery or Recession 2.0? , or the afternoon session Connect with the Google Content Network . Later in the day, Baljeet Singh, Senior Product Manager, Video Monetization will participate in the panel Can Online Video Reach Scale for Clients Budgets in 2010? Hear what he, and other experts, have to say about definition, scale and measurement when it comes to online video. Our DoubleClick, YouTube and Google Content Network teams will also be at the Trade Show to let you know what's new and to answer your product questions. Interested in attending? Register here , and if you’re a MediaPost member, your full-conference pass is FREE. You can also sign up for private networking sessions here . Use the code OGSF20 for a 20% discount. Posted by Sally Cole, Marketing Manager
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DoubleClick, Google Content Network and YouTube at OMMA Global
If you're planning to attend next week's SMX West conference in Santa Clara, CA, be sure to catch Google presenters throughout the 3-day event. First, we're pleased to have two keynote presenters. Peter Norvig, Director of Research, will be providing an inside look at Google Research, while Avinash Kaushik, Analytics Evangelist, will be delivering the State of the Search Union. In addition, we'll be presenting on topics ranging from social and local search to YouTube best practices. You can also visit us in the Expo Hall on Tuesday and Wednesday, March 2nd and 3rd. Stop by our booth where you can speak to experts and see live demos of Analytics, AdWords, Website Optimizer and more. Or check out our two theater presentations on the Expo Hall floor where we'll cover Analytics and the Opportunities Tab in AdWords. These sessions are open to anyone with an Expo Hall Pass. Visit the event site for a complete schedule. If you have not yet registered, be sure to use code smx10google for a 10% discount on an all-access event pass. We look forward to seeing you in Santa Clara next week! Posted by Christina Hill, Events Team
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Hear from Google at SMX West
I recently presented on "The Future of Search" at a SEMPO Boston meet-up event. Here's a recap of the presentation's key themes: Access: The proliferation of new, more sophisticated devices has played a significant role in when, where and how quickly we conduct searches today, while the evolution of the mobile phone, along with the advent of the netbook and Google's own ChromeOS will contribute to what's expected from search in the future. Read more about ChromeOS and new developments in mobile . Localization and personalization: Localization has in particular been influenced by devices we use to access search. Local-based search on mobile devices are increasing. For example, iPhone users conduct 30% more daily queries from Google Maps than do computer users. The social graph will be an important part of ensuring relevant, personalized results. Last quarter, Google released Social Search which allows users to augment their search results with content from friends who they're connected with through their Google profiles . In addition to Social Search, Google just released Google Buzz to allow users to easily share within their Gmail accounts. Modes: Search continues to advance due to the way people are searching. Voice search is still in its infancy, but one day voice search technology will be able to process any language and accent. The vision of the omnivorous search box is that anything a user has seen or been exposed to becomes the query. More on Google Voice Search here . Media: As people change the way they search, Google has to think beyond text, to images and videos. The first step in this is image recognition where you can search by size, color or type. Check out Google Image Swirl to see the latest in image recognition technology. Language: Language ties all of this together. Google's translation services should make it so that the most relevant results are included regardless of language. So, if a user is looking for information about wine in France, they should be able to see the French results translated into the user's native language. Our latest automatic translations in Google Translate allow users to translate between 51 languages (2550 language pairs, including just added Swahili and Afrikaans). Read more about Google's translation services . For more information on Google product innovations, visit the Official Google Blog . Posted by Lisa Green, Agency Team
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Event recap: Let's meet up and talk search