The much ballyhooed launch of Apple iAds, Apple’s new advertising product has begun with the following slogan: Engage, Captivate, Connect. I couldn’t have described the purpose of brand advertising better myself. Problem is… that’s all iAds will ever be – a brand advertising platform. Why? Because Apple App users hire apps to do its app job first – not advertise to them. Apple iAds are no different than any other media trying to capture the attention of its audience. Engaging the app audience is no guarantee iAds will measurably lift its advertisers brand awareness in the consumers mind any more than any other device or media would. Engage Captivate Connect As much as I love Apple and all of their products – its the only brand of computer, phone or reader I own – their iAds product will do little to disrupt and reshape the mobile advertising marketplace beyond that which its device counterparts are already on track to do.
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Apple iAds Launched: Engage. Captivate. Connect.
Google AdSense offers “Category Filtering” where certain ad category themes are prevented from being displayed on a website. Inexplicably, Google’s Adsense category filtering only allows for up to eight ad categories to be excluded while their list of dicey ad categories numbers eleven. The following eleven categories appear in my Google AdSense account: Google AdSense Category Filters More About Google Adsense Category filtering: Category filtering allows you to block ads from certain categories from appearing on your site. Our system classifies ads automatically and we don’t rely on advertiser-provided categorization. Right now, we’re only able to support category filtering for English, French, German, and Spanish. Ads in these categories will be blocked if they’re in any of the supported languages, regardless of how they’ve been targeted to your pages. You can block ads from up to eight of the following categories: Cosmetic procedures and surgery: Includes lifts, suctions, lasers, hair removal and restoration, tattoos, and body modification. Dating: Includes dating services and online dating communities. Drugs and supplements: Includes pharmaceuticals, vitamins, supplements, and related retailers; does not include resources providing information about drugs. Get rich quick: Schemes promising fast earning. Politics: Includes politics or controversial social issues; does not include ads for news organizations that are not generally associated with a partisan viewpoint on issues. Religion: Includes religious ads and ads advocating for or against religious views; does not include astrology or non-denominational spirituality. Ringtones and downloadables: Mobile add-ons including ringtones, and other downloadable goodies such as screensavers and wallpapers for desktop PCs and profile layouts and graphics for social networks. Sexual and reproductive health: Includes sexual function and fertility ads; does not include normal pregnancy resources. Sexually suggestive: Provocative pictures and text. Video games (casual and online): Includes video games, online games and downloadable games; does not include video game consoles. Weight loss: Includes weight loss, dieting, and related products and programs; doesn’t include healthy eating or general fitness ads. My question is – what happens when eight categories are excluded but three categories remain unblocked? Does the Adsense publisher then have to risk the display of one of the three unselected ad categories?
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Google AdSense Category Filtering
Post Tech: Mobile Internet exploding, says analyst Mary Meeker Washington Post One measure of online advertising growth is paid clicks on Google's advertising platform. The company brought in $12.95 billion from paid clicks in the ... Why the Golden Age of Mobile and Online Advertising Is Upon Us GigaOm (blog) all 6 news articles??
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Post Tech: Mobile Internet exploding, says analyst Mary Meeker - Washington Post
Stock Picks: Cree, Google , Microsoft, New York & Co. BusinessWeek "Nonetheless, we think GOOG is poised to capture significant share and revenue in the mobile advertising market, especially following the recent purchase of ... and more??
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Stock Picks: Cree, Google, Microsoft, New York & Co. - BusinessWeek
CNET (blog) Apple iOS 4 vs. Google Android 2.2 Reuters (press release) It just gives you the raw story without all that junky advertising . Now not everybody uses Safari – Yet. But the other browsers better follow suit or that ... Apple Aims for Mobile Ad, Google Dominance With iPhone 4 True/Slant IOS4 v. Android 2.2: Which is Better for Business? PC World Apple and Google square off over smartphone supremacy USA Today NBC Bay Area ?- Minyanville.com ?- eWeek all 214 news articles??
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Apple iOS 4 vs. Google Android 2.2 - Reuters (press release)