From comScore: In April 2010, 69.6 million mobile users accessed an application on their phone, an increase of 28 percent from the previous year. Several application categories experienced triple-digit growth in the past year, emphasizing the increasing popularity of this method as a form of mobile content access. Social Networking experienced the strongest growth in app access, increasing 240 percent to 14.5 million users. Accessing News apps followed, growing 124 percent to 9.3 million users, while Sports Information apps experienced a 113-percent surge to nearly 7.7 million users. Bank Accounts apps also more than doubled their audience, growing to nearly 5 million users in April. Social Networking Via App
See the original post here:
Social Networking App Audience More Than Triples in Past Year
PhysOrg.com Google Touts Mobile Ads as AdMob Deal Closes InternetNews.com Not even a week after antitrust authorities blessed its $750 million purchase of AdMob, a mobile advertising network, Google said it has closed the ... Google buys Admob Inquirer Google Completes AdMob Acquisition InformationWeek Google completes AdMob acquisition, ready to take on Apple's iAds Fortune Knowledge@Wharton ?- eWeek ?- Digital Media Wire all 234 news articles??
The rest is here:
Google Touts Mobile Ads as AdMob Deal Closes - InternetNews.com
Washington Post Google wins clearance to buy AdMob MarketWatch "The FTC just gave Google a mass-market monopoly in mobile advertising ," said Scott Cleland, president of consulting firm Precursor LLC and a particularly ... Post Tech: Google merger with AdMob approved thanks to Apple Washington Post Regulators Approve Google Deal for AdMob New York Times (blog) Google gets US antitrust OK on AdMob buy Reuters San Jose Mercury News ?- The Associated Press ?- Seattle Post Intelligencer (blog) all 749 news articles??
Read more:
Google wins clearance to buy AdMob - MarketWatch
Via TVBR.com Optimedia US has unveiled findings from Content Power Ratings 3.0, its third annual report that ranks network and cable programs across TV, web and mobile platforms. A proprietary media metrics system, Content Power Ratings goes beyond traditional audience ratings to measure a show’s true commercial value and footprint. It factors in total cross-platform audience size, advocacy and involvement—providing the industry’s only TV ranking system across three screens. New to the study this year are two additional streams: Facebook fan count and Nielsen BuzzMetrics, both of which quantify unique aspects of digital activity: the number of “friends” TV shows have on Facebook, and the sentiment of conversations on blogs and chatrooms related to those shows. How Optimedia US creates its Content Power Rankings: Using data culled from the agency’s own primary research, as well as from Nielsen Media Research’s NTI database, Nielsen Online Video Census, Nielsen Mobile, comScore’s Media Metrix, Facebook, Nielsen’s BuzzMetrics, E-Poll’s FastTrack™ Television, Google Trends, and Dow Jones Factiva, Optimedia’s Content Power Ratings value programs using three key criteria: 1. Audience Delivery – including average audience impressions across TV, Web and Mobile platforms 2. Involvement – overall awareness of and loyalty to program; including index of Google search volume and effort made to watch the show 3. Advocacy – overall levels of conversation and PR activity– including press mentions, recommendations and general “buzz,” in addition to personal recommendations Content Power Rankings If only the shows with high content power rankings could further capitalize on the equity their products hold beyond their primary television distribution channel.
See the original post:
Content Power Ratings
From ABI Research: Global shipments of mobile handsets grew 19% year-over-year during Q1 2010. In total, 303 million mobile handsets shipped worldwide during Q1 2010. This puts annual global mobile handset shipments on pace to reach about 1.3 billion in 2010. Strongest handset shipment growth was seen in the Middle East and Africa (20% year-over-year) followed by the Americas, particularly the US (11%). Europe, on the other hand, is languishing with single-digit growth. It is also notable that 3G handset shipments eclipsed 2G handset shipments globally. Nokia held one-third (34%) of global mobile handset market share during Q1 2010. New smartphones such as the N8 are helping Nokia to shore up its handset portfolio, according to ABI Research analysis, as its loss of traction in the smartphone sector hit sales hard. Revamped efforts in Nokia’s Symbian product line are intended to help it regain momentum. Mobile Handset Vendor Market Share World Market 1Q 2010
Original post:
Mobile Handset Vendor Market Share World Market Q1 2010