The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know that staying informed takes a lot of effort, and it’s critical to make good decisions about how you spend your time and resources. That’s why we put together Google Ad News . Powered by Google News, Ad News is a simple but powerful way for anyone in the advertising industry to track current news coverage on relevant subjects such as display, search, mobile and even traditional media - all in one place. Subscribe to news feeds in the categories you care about most, or search to find coverage on topics related to your business, such as your niche industry or brand. We invite you to check it out and share it with your colleagues. Hopefully, you’ll find lots of relevant news that’ll help you spend less time scouring the web and more time building your business. Posted by Oliver Deighton, Business Marketing
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Keep current on all things advertising
(cross posted from the Inside AdWords Blog ) Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precise measurement tools . To provide more places for you to run display ads, we’ve added more publisher sites (through Google AdSense and DoubleClick Ad Exchange) to our ad network of over one million sites. Meanwhile, many of you have continued to run ads on YouTube and our own properties . In an effort to make our display media offerings clearer to advertisers like you and agencies, we’re creating a new umbrella name for all these properties, the Google Display Network. The Google Display Network will comprise all of the sites (apart from search sites), where you can buy ads through Google, including YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger as well as over one million Web, video, gaming, and mobile display partners (our display partners include all of our AdSense and DoubleClick Ad Exchange partner sites that allow text and/or display ads). The Google Display Network offers all ad formats - text, image, rich media, and video ads - enabling you to unleash your creativity and engage potential customers across the Web. You can run ads on the Google Display Network the same way you always have. Either place bids through AdWords or make reservations on YouTube and Google Finance with the help of a Google account team. In the upcoming weeks, you’ll see a change in the AdWords interface reflecting this new term, and you’ll see Google Display Network where you might have seen Google Content Network mentioned. We’ve also launched a new website showcasing the sites and benefits available to you on the Google Display Network. We’re working hard to offer the best display advertising solutions and we look forward to introducing new features on the Google Display Network that help you reach your advertising goals. Posted by Neal Mohan, Vice President of Product Management
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Introducing the Google Display Network
As the Google Enterprise Search team just announced , today we’re releasing the second generation Google Commerce Search , a hosted website solution designed specifically for online retailers. In addition to the proven speed, Google-quality search relevancy, and intuitive user experience of the first version, Google Commerce Search 2.0 includes a number of innovative features for both merchants and shoppers: More merchant customization: Today we’re launching a full merchandising dashboard, giving merchants more control over promotions, ranking rules and filtering - with no custom code so marketers and product merchandisers can do all of this themselves. Time-based promotions, full left-hand panel facet control and simple product ranking rules make retailers’ jobs simpler and easier. Unparalleled shopper experience: With query autocompletion, retailers can offer common queries to shoppers in real time, as they type, without any custom coding. Search quality improvements make GCS faster and more relevant than before. Because it’s hosted in the Google cloud, search results are returned to shoppers in less than a second. Spelling and stemming dictionaries and new custom synonyms mean that shopping on a retail site can be as easy and accurate as searching on Google.com. Better browsing and navigation: Though more and more shoppers are turning directly to the search bar on retail sites when they’re looking to make a purchase, some people will always prefer to navigate through different categories and discover new products. Now, Google Commerce Search allows visitors to shop by browsing around your site as well as searching directly for products. Click here to watch video To hear more about these new features, be sure to sign up for an upcoming webinar on June 23rd at 10amPST / 12pmCST / 1pmEST. If you're unable to make it, you can learn more or request a demo at google.com/commercesearch . Posted by Anna Bishop and Abdul Salem, Google Commerce Search team
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Google Commerce Search grows up
Yesterday, we announced a new tool called AdWords Campaign Experiments, or ACE, that will help you optimize your account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements. We're testing this new tool and inviting U.S. advertisers to participate in the beta. For more information and to sign up for the ACE beta, please visit the AdWords Campaign Experiments page on Google Ad Innovations . Posted by Courtney Lischke, Product Marketing Manager
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AdWords Campaign Experiments Beta: Split testing tool for your campaigns
Today, we are introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns while offering advertisers access to better data for more informed media planning decisions. Ad Planner Top 1,000 Most Visited Sites The Ad Planner 1,000 list is a list of the top 1,000 global sites on the web by unique users as measured by Ad Planner. Published monthly, this list details the number of unique visitors, page views and reach for each site for the top 1,000 sites globally. It’s a great way to quickly reference the most popular sites on the web. This latest resource represents yet another step in the evolution of Ad Planner in providing reliable traffic and audience information for websites. In conjunction with our Ad Planner 1,000 list, the Google Content just released an Ad Planner 1,000 targeting feature . These two features combined provide an example of how Google is working to provide more actionable data for online display advertisers. Exporting Google Content Network Placements to AdWords Many Ad Planner users are also AdWords users, and one of the top requested features is to provide a simple and easy way to buy Google Content Network placements advertisers find through Ad Planner. The newly launched Export to AdWords feature enables advertisers to simply export Google Content Network placements from Ad Planner into AdWords. These exported placements will be set up as a new campaign or ad group within AdWords. For advertisers running text ads or display ads on the Google Content Network, this provides an easy way to build media plans of managed placements. Now translating the great audience research data in Ad Planner into your AdWords campaigns is easier than ever. Creating Lists in Ad Planner To help you create your own list of favorite sites to save and add your media plans, we also recently launched “Lists” in Ad Planner. With “Lists”, you can store sites and placements in lists for future use in media plans. To get you started, we’ve made the Ad Planner 1,000 list available to all Ad Planner user accounts for use as a handy reference or for download. Our goal with the Top 1000 Sites and other recent updates is to deliver new tools for greater planning efficiency and data to make more informed advertising decisions. Visit www.google.com/adplanner to check out our new features. Posted by Rohit Kundaji, Software Engineer and Wayne Lin, Product Manager
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Announcing the Ad Planner 1,000 and Greater Integration with AdWords