The broad match modifier is now rolling out globally in most languages 1 after a successful open beta test in the UK and Canada. To recap the original broad match modifier beta launch announcement: The broad match modifier is a new AdWords targeting feature that lets you create keywords which have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks and conversions at an attractive ROI, especially if you mainly use exact and phrase match keywords today. To implement the modifier, just put a plus symbol (+) directly in front of one or more words** in a broad match keyword . Each word preceded by a + has to appear in your potential customer's search exactly or as a close variant. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) aren't considered close variants. The graphic below illustrates the relative reach of different keyword match type strategies. (click for full size image) ** Be sure there are no spaces between the + and modified words, but do leave spaces between words. Correct usage: +formal +shoes. Incorrect usage: +formal+shoes. Here’s what one major UK retail company said about their experience using the feature: "We're always interested in ways to increase our volumes while keeping our CPA down. As a result, we've added broad match modified keywords to several campaigns where previously we only had phrase and exact match keywords. After a few weeks of testing, we're pleased to see these campaigns showed significant increases in conversion and volume, whilst keeping the CPA down. Therefore, we will be looking to scale our use of modified broad match keywords in all our campaigns to take full advantage of these great results." If you mainly use broad match keywords in your account, you should know that switching your existing broad match keywords to modified broad match will likely lead to a significant decline in your click and conversion volumes and will not directly improve Quality Score . To maintain volume, keep existing broad match keywords active, add new modified broad match keywords, and adjust bids to achieve your target ROI based on observed performance. You can begin using the feature by logging into your AdWords account, through the AdWords Editor and through the AdWords API. For more details, guidelines on usage, and answers to common questions, check out the original blog post and the AdWords help center . Posted by Dan Friedman, Product Marketing Manager 1 Except Chinese, Japanese, Thai, Arabic and Hebrew languages, which are coming soon. We’ll update this post when the feature becomes available.
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New keyword targeting feature rolling out globally
The Google Adwords Ad Diagnostics tool can only provide diagnosis information on keywords that are opted into the Google Search Network. Ad Diagnostics Tool Placements Ads exclusively targeting the Google Display Network don’t report whether an ad is being shown or its Quality Score. The total number of impressions generated and click through percentage a particular ad or ad group receive are the easiest way to diagnose a Google Display Network ad’s overall quality.
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Google Adwords Ad Diagnostics Tool Limitations
From Microsoft: Bing Is One Bing is one year old – Join the celebration Thanks to the support of Microsoft® adCenter advertisers like you, it’s been an amazing inaugural year for Bing. To celebrate, we invite you to explore some of the milestones we’ve achieved together. • Bing advertisers are reaching a motivated audience; Bing searchers spend 42 percent more than the average search user in the U.S.—21 percent more than Google users and 25 percent more than Yahoo! users.¹ • Plus, people who land on sites from organic search results via Bing are 78 percent more likely to click an ad, compared with arriving on the site from Google.² • Bing advertisers had a lower average cost-per-click than those on Google, and they had more impressions than both Google and Yahoo! advertisers.3
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Bing Is One Year Old
The pros and cons have long been debated in SEO circles as to whether or not domains are impacted by hyphens or spaces in between keywords in the domain’s address. The same debate held true for social networking sites and its users addresses. I initially thought Google’s algorithm would be able to parse Twitter user name addresses in the search results but to date, I have been proven wrong. A Google search for my name in Google Updates produces a list of people who posted links with my name spelled and spaced correctly – Tim Cohn. However, the same search doesn’t produce my own Twitter account: Twitter.com/TimCohn Google Twitter Search To get a list of my most recent Tweets in Google search, I have to search for my Twitter account name – TimCohn. Google TwitterSearch Surely Google can figure out which Twitter accounts are real users names and which Twitter accounts aren’t.
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Google’s Twitter Search Results
From the Inside Adwords blog: The Report Center is full of helpful data, but effective campaign management needs to combine insights and control. That’s why we’ve moved a number of reports from the Report Center directly into the Campaigns tab. Now you can use AdWords to see the search terms and automatic placements where your ads appeared, segment your data by things like keyword match type and day of week, and email and schedule downloads of the data you want to share. You can do it all on the same pages where you manage your campaigns, making finding key performance drivers (and acting on your discoveries) faster and easier. With so much useful data available within the Campaigns tab, the AdWords Report Center is no longer the best place to find new reports. So, in order to build the most useful reporting tools possible, we plan to gradually move the existing reports from the Report Center into the Campaigns tab, then retire the Report Center entirely.
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Google Adwords Report Center Retiring