If you're like me, you hate the anticipation of waiting for the holidays to get presents. Well, today's your lucky day, as we have 2 gifts you can use this month -- Think with Google webinars from Consumer Packaged Goods and Consumer Electronics. Enjoy! ThinkCPG Webinar - Dig Into Data with Ali: Holiday Recipes Thursday, October 14th, 11amPST/ 1pmCST / 2pmEST During this webinar we dig deep into Google's search data and uncover the latest recipe search trends, the most searched for recipes during the holidays, how much of this search is coming from meal planners, researchers, and last minute shoppers, examples of brands doing it right, and the huge opportunity to help America dig in this holiday season. Register here Think Holiday 2010 Webinar: Consumer Shopping Intentions Wednesday, October 20th, 11amPST/ 1pmCST / 2pmEST During this webinar we will discuss consumers' holiday shopping plans (what, where and when will they purchase?), key shopping dates you don't want to miss, and new strategies for holiday 2010. This webinar is most appropriate for Tech / Consumer Electronic Retail clients, but is open to attendees from all industries. Register here Posted by Agency Ad Solutions Blog Team
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An early holiday gift - October Think with Google webinars
Please join us on Thursday, July 22, 2010 for the next ThinkCPG with Google webinar - Case Studies & Learnings for Consumer Packaged Goods. During this webinar we will learn from three separate case studies as measured through third-party research: Search Match Market Consortium Study - Food: What is the offline impact of search advertising when brands take advantage of their search opportunities? What is the impact when they are dark? What is the impact to private label sales? Presented by: Debra Eskra, Director of Testing & Media Solutions, SymphonyIRI Group Quaker Instant Oatmeal Display Case Study: What kind of impact did the Awaken Your Senses campaign, which was promoted on YouTube and the Google Display Network, have on Quaker Oatmeal and Private Label sales? Presented by: Sarah Bild, Marketing Manager, PepsiCo-Quaker Oats CPG Gfk Benchmark Study from Germany: How do we evaluate Search and YouTube across all media? How does Search and YouTube ROI stack up against traditional media? Presented by: Jens Monsees, Head of Industry for CPG Germany, Google, Inc. Date: Thursday, July 22, 2010 at 10amPST / 12pmCST / 1pmEST Click here to register Posted by Jenny Liu, CPG Marketing
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Upcoming webinar - have you been Think(ing) about CPG?
The Internet is going mobile. Every week, tens of millions of people search on Google from their mobile phones and generate hundreds of millions of searches. They're looking for the best local sushi restaurant or a coupon for the store they're standing in front of. Mobile devices allow consumers to have a more personalized online experience, and with mobile ads, you can reach consumers while they're on-the-go. Please join Google for an upcoming webinar about what we're seeing in the mobile ads space and how to think about incorporating mobile into your marketing strategy. Specifically, we'll cover how you can: Understand mobile trends and what they mean for your business Drive consumer action online and in the store Optimize your strategies for the mobile platform Date and Time: March 2, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST Register here Posted by Leslie Hernandez, B2B Marketing
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We're thinking mobile, are you?
To kick off the New Year, we're pleased to bring you the next installment in the Think[Industry] webinar series; this webinar will highlight new Google and Compete research on the role the online channel plays in cruise bookers' shopping processes.
On Tuesday, January 19, 2010, Google and Compete will present results from their study into how shoppers research and book cruises, as well as when and how cruisers use search as part of their online travel research, using in-depth online behavioral analysis and data from a recent survey of online cruise shoppers.
The webinar will cover:
- Which offline and online resources shoppers use in their cruise research process
- How much online content cruise shoppers consume before booking
- How search impacts likelihood to book
- How queries evolve as shoppers move closer to booking
- How search engine usage intensifies when shoppers are ready to book
Date: Tuesday, January 19th at 10amPST / 12pmCST / 1pmEST
Register here
Posted by Veronica San Luis, Travel Marketing Manager
Earlier this fall we launched Think2010 - an aggregation of resources highlighting perspectives on the changing face of marketing and strategies to help you prepare for 2010 and beyond.
It's been a few weeks since the Agency Blog team brought you an update on this initiative, so wanted to highlight some of the Think2010 resources now available:
Blog series - each week the Inside AdWords Blog team will be devoting a post to data, trends and tactics you can use to craft your 2010 strategy. Most recently, it featured an interview with Rick Carpenter from the agency DDB who shared the importance of focusing on the customer. Check out the blog series
here.
Fast.Forward. - we're continuing to expand the volume of thought leader videos and consumer trend data on the
Fast.Forward. channel, a joint effort between Google and the Wharton School. Watch highlights from our ThinkIndustry events series (under "Videos" > "Industry") and use The Barometer (accessible from the "Trends" tab) to understand consumer sentiment on a daily basis.
Webinars - in addition to videos, we wanted to bring you opportunities to hear directly from industry leaders, such as Bonita Stewart, Managing Director US Sales, and Avinash Kaushik, Analytics Evangelist, via in-person webinars. Upcoming events and links to past sessions can be found on the Inside AdWords Blog as well as the Think2010
site.
Posted by Agency Ad Solutions Blog Team
