We're pleased to announce that AdWords Campaign Experiments (ACE) has begun rolling out globally. Whether you're looking to assess the impact of new keywords, different bids, or a new landing page, ACE lets you run split test experiments that deliver valid impact measurements regardless of changes in demand, competitor movements, or other sales and marketing activity that can complicate traditional before-and-after measurement approaches. In addition, ACE is now supported in the AdWords API so developers can begin integrating this valuable feature into their AdWords applications. Visit the AdWords API blog for a quick snapshot of what’s available and stay tuned for a deeper dive on ACE for developers coming soon. For additional information on ACE, check out the complete post on the Inside AdWords Blog and visit the Help Center FAQ . Not seeing it yet in your Campaign tab under settings? Hold tight - users outside the US should see it in a week or so. Posted by Mark Martel, Product Marketing Manager
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AdWords Campaign Experiments - global roll-out and API support
I was reading an article on the FT.com website and found the following copyright notice at the bottom unique and somewhat compelling: Copyright The Financial Times Limited 2010. You may share using our article tools. Please don’t cut articles from FT.com and redistribute by email or post to the web. The FT.com Copyright term is linked to the Financial Times Services and Tools / Help page. Does the Financial Times simply asking its readers not to cut or redistribute its content actually keep readers from doing so? I don’t know. What I do know is that if you don’t ask – how can you receive?
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Financial Times Copyright Notice
From the Inside Adwords blog: The Report Center is full of helpful data, but effective campaign management needs to combine insights and control. That’s why we’ve moved a number of reports from the Report Center directly into the Campaigns tab. Now you can use AdWords to see the search terms and automatic placements where your ads appeared, segment your data by things like keyword match type and day of week, and email and schedule downloads of the data you want to share. You can do it all on the same pages where you manage your campaigns, making finding key performance drivers (and acting on your discoveries) faster and easier. With so much useful data available within the Campaigns tab, the AdWords Report Center is no longer the best place to find new reports. So, in order to build the most useful reporting tools possible, we plan to gradually move the existing reports from the Report Center into the Campaigns tab, then retire the Report Center entirely.
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Google Adwords Report Center Retiring
As agencies managing AdWords accounts, you know your clients are not alone in the auction -- any number of advertisers may be using AdWords to offer some of the same goods and services as them. You can monitor their performance and use optimization tools to improve ROI, but you still might not know how they're performing as compared to similar advertisers. We’re aiming to bring more transparency to AdWords with the launch of Analyze competition in the Opportunities tab . For now, this feature is only available to a small number of advertisers using the English language AdWords interface, but we'll expand this to more advertisers in the near future. ‘Analyze competition’ examines an account’s activity over the past two weeks and lists categories that represent the products or services a client is advertising. Categories are based on actual Google.com search terms and are matched up against a client's keywords, ad text, and landing page text. For each category associated with a client's account, you’ll see a bar graph, which shows individual performance compared to the average performance of other advertisers in the same category. When you hover over the data in the 'Competitive Range' column, you'll be able to see more details such as the exact size of the competitive range, the mean and median performance levels for this range, as well as data on the absolute top and bottom performers. In the case below, you’ll see that we’ve chosen to evaluate our performance based on how our CTR compares with that of other advertisers. In addition to CTR, you’ll also be able to look at competitive data for impressions, clicks, and average position, and you can segment data by advertiser location. (click to view full size image) As with other areas of the Opportunities tab, you’ll be able to export information from ‘Analyze competition’ to a .csv file. It’s important to remember that data in ‘Analyze competition’ is anonymous, and as part of our commitment to protect your clients' privacy, we don't reveal information about any advertiser's identity. Now that you know what ‘Analyze competition’ does, here are some tips on how to make the most of this data : Take action. Click the ‘Explore ideas’ button to see customized keyword, bid, and budget ideas for your clients' accounts. Consider clients' advertising goals and focus on the most relevant metrics. It’s not always a bad thing to perform below competitors on a metric that’s not important to clients. If you see that one campaign is performing poorly in comparison to the competition, you can get insight into changes you can make to improve that campaign. Just like the other areas of the Opportunities tab , we hope that ‘Analyze competition’ will help you uncover new opportunities to improve your clients' AdWords performance. To learn more about this feature, visit the Help Center , or watch this short video . To read more about and submit feedback on ' Analyze competition ,' as well as discover other new developments in AdWords, visit the Ad Innovations page. Posted by Alexandra Kenin, Product Marketing Manager
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AdWords brings you insight about the competitive landscape
Yesterday, we announced a new tool called AdWords Campaign Experiments, or ACE, that will help you optimize your account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements. We're testing this new tool and inviting U.S. advertisers to participate in the beta. For more information and to sign up for the ACE beta, please visit the AdWords Campaign Experiments page on Google Ad Innovations . Posted by Courtney Lischke, Product Marketing Manager
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AdWords Campaign Experiments Beta: Split testing tool for your campaigns