Over the past year, we've focused on building new solutions on the Google Content Network for campaigns focused on branding. Last year we introduced frequency capping to help you manage how often your Content Network campaigns reach the right people. We then launched an “ above the fold ” filter to allow you to show ads only in places that appear on potential customers’ screens when the page loads. We also developed innovative tools to measure the impact of brand campaigns . Today, in response to feedback from many of you who run branding campaigns, we're announcing a new filter that allows you to show your ads only on AdSense sites among the 1000 largest on the web as defined by DoubleClick Ad Planner . This new feature will ensure that your ads reach a large number of users, but only on well-known sites best suited for branding goals. To activiate the new filter, select ‘non Ad Planner 1000’ within the ‘category filters’ section of your AdWords account. Keep in mind that not all sites in the Ad Planner 1000 are in the Google Content Network and that your ads will only show on those sites that are. It's important to note that the Ad Planner 1000 does not take performance statistics into account, and that by enabling this filter, you may be excluding many sites that are relevant to your advertised products. Additionally, with this or any of our other brand filters enabled, your campaign will run on fewer sites, so you may need to raise your bids if you’d like to maintain your impression levels. We recommend experimenting to determine which feature or combination of features best meets your goals. We hope this new feature gives you greater control and assurance over where your ads appear and makes the Google Content Network an even more powerful environment for effective branding campaigns. Posted by Sean Harvey, Product Manager
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New Tool for Brand Advertisers on the Google Content Network
In this video learn more about Google’s latest changes, including a left-hand panel with powerful tools that will make it easier to find what you are looking for.
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Google Updates Search
Do you find yourself creating templated ads for clients where only a few variables change, such as a city, price or product? With the Ads Multiplier , templated ads can now be produced much faster. The Ads Multiplier is a open source Google Apps Script for Google Spreadsheets that populates AdWords creative templates with a list of user-provided inputs. With the Ads Multiplier, just input variables, create the templated ad text and run the script to generate a new tab with your final ad creatives. The script is triggered via menu option: Ads Multiplier --> Generate Output. See the screenshots below for an example of what the Ads Multiplier script can produce for Awesome Airlines, a hypothetical travel client: Inputs: (click to view image) Templates: (click to view image) Completed Ads: (click to view image) The best way to access and use the Ads Multiplier is through the sample spreadsheet provided here , which includes the example data for Awesome Airlines. Just click on "Use this template" to download a copy of the template into your Google Docs and run the script. You can edit and add new inputs and reuse the template. We do recommend occasionally coming back and getting the latest template from the link here to ensure you have the latest updates to the tool. For more information on using the Ads Multiplier, please visit the Ads Multiplier wiki . Posted by Adam Hersly, Launch Manager, Partner Solutions Organization Global Tools Team
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Introducing the Ads Multiplier
Text Messaging has become the centerpiece of communication for American Teens. From the Pew Research Center: The mobile phone has become the favored communication hub for the majority of American teens.1 Cell-phone texting has become the preferred channel of basic communication between teens and their friends, with cell calling a close second. Some 75% of 12-17 year-olds now own cell phones, up from 45% in 2004. Those phones have become indispensable tools in teen communication patterns. Fully 72% of all teens2 — or 88% of teen cell phone users — are text-messagers. That is a sharp rise from the 51% of teens who were texters in 2006. More than half of teens (54%) are daily texters. Among all teens, their frequency of use of texting has now overtaken the frequency of every other common form of interaction with their friends (see chart below). Teen Texting Fully two-thirds of teen texters say they are more likely to use their cell phones to text their friends than talk to them to them by cell phone. One in three teens sends more than 100 text messages a day, or 3000 texts a month. Learn more about teen communication behaviors and trends from the Pew Research Center .
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Teens And Cell Phones: Text Messaging Tops Usage
In this video learn how Google Adwords Site and Category Exclusion tools can be used to refine placements on the Google Content Network to improve campaign performance based on advertising goals.
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Site And Category Exclusion Tools In Google Adwords