If you're like me, you hate the anticipation of waiting for the holidays to get presents. Well, today's your lucky day, as we have 2 gifts you can use this month -- Think with Google webinars from Consumer Packaged Goods and Consumer Electronics. Enjoy! ThinkCPG Webinar - Dig Into Data with Ali: Holiday Recipes Thursday, October 14th, 11amPST/ 1pmCST / 2pmEST During this webinar we dig deep into Google's search data and uncover the latest recipe search trends, the most searched for recipes during the holidays, how much of this search is coming from meal planners, researchers, and last minute shoppers, examples of brands doing it right, and the huge opportunity to help America dig in this holiday season. Register here Think Holiday 2010 Webinar: Consumer Shopping Intentions Wednesday, October 20th, 11amPST/ 1pmCST / 2pmEST During this webinar we will discuss consumers' holiday shopping plans (what, where and when will they purchase?), key shopping dates you don't want to miss, and new strategies for holiday 2010. This webinar is most appropriate for Tech / Consumer Electronic Retail clients, but is open to attendees from all industries. Register here Posted by Agency Ad Solutions Blog Team
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An early holiday gift - October Think with Google webinars
Please join us on Thursday, July 22, 2010 for the next ThinkCPG with Google webinar - Case Studies & Learnings for Consumer Packaged Goods. During this webinar we will learn from three separate case studies as measured through third-party research: Search Match Market Consortium Study - Food: What is the offline impact of search advertising when brands take advantage of their search opportunities? What is the impact when they are dark? What is the impact to private label sales? Presented by: Debra Eskra, Director of Testing & Media Solutions, SymphonyIRI Group Quaker Instant Oatmeal Display Case Study: What kind of impact did the Awaken Your Senses campaign, which was promoted on YouTube and the Google Display Network, have on Quaker Oatmeal and Private Label sales? Presented by: Sarah Bild, Marketing Manager, PepsiCo-Quaker Oats CPG Gfk Benchmark Study from Germany: How do we evaluate Search and YouTube across all media? How does Search and YouTube ROI stack up against traditional media? Presented by: Jens Monsees, Head of Industry for CPG Germany, Google, Inc. Date: Thursday, July 22, 2010 at 10amPST / 12pmCST / 1pmEST Click here to register Posted by Jenny Liu, CPG Marketing
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Upcoming webinar - have you been Think(ing) about CPG?
Ring, ring! It’s the new cell phone shopper calling! With over 450 mobile devices in North America and an average of 10 new phone launches each week, how do shoppers decide which phone is right for them? How do marketers influence these purchase decisions? click to view image We’re excited to announce that Google and Compete recently completed their latest research study, Wireless Shopper 2.0 , which covers the shifting cell phone marketplace, the rise of the smartphone and the role search plays in the purchase process. Key consumer findings revealed that today’s wireless shoppers are: Open to Switching: At the beginning of the purchase process, 42% did not have a a specific carrier preference, while 78% did not have an OEM preference Reeled in by Features: 45% bought a new smartphone because they wanted more features, while 22% bought because they saw a new phone they “had to have” Reliant on Search: 62% of consumers who searched for a newly launched mobile device purchased one, and the average consumer conducts 13 searches throughout the purchase process In an increasingly competitive marketplace, these behavioral insights indicate the importance of having a comprehensive digital marketing strategy to bridge the gap between queries and sales. To do so, digital marketers should focus on: Targeting the Entire Funnel: The purchase funnel is not as linear as it once was; query trends indicate that search is paying a central role throughout and that generic (non-branded) keyword are prevalent and convert, even at the end of the purchase process Device-Centric Campaigns: Shoppers are searching online for everything to do with their wireless device: features, reviews, price, applications, etc. Optimize device-specific landing pages and integrate device-focused keywords and ad texts into campaigns Leverage Search for Product Launches: Search is an effective tool for introducing new products to customer prospects, especially during the announcement and pre-launch face - don’t miss the opportunity to acquire new potential lifetime customers For more insights into today’s Wireless Shopper 2.0, download the full study here . Posted by The Google Tech Marketing Team
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Wireless Shopper 2.0
Next Thursday, June 10th at 9am PDT / 12pm EDT, join us for a one hour webinar that will get you up to speed on implementing and using Conversion Tracking in AdWords. We'll also give an overview on using Conversion Optimizer as a bid management strategy, and also on the recently launched Search Funnels reports - Google's first step towards attribution data. At the webinar, you’ll learn: How tracking conversions can take you beyond clickthrough rate and help you focus your spend on the ads and keywords that drive sales and leads How the data in Search Funnels can take you a step further and tell you which ads and keywords are assisting your conversions How Conversion Optimizer can use your conversion tracking data and cost-per-acquisition goals to help you focus your spend on the clicks most likely to convert Register here if you’d like to attend, and by June 9th, please submit or vote on Conversion Tracking, Conversion Optimizer or Search Funnels questions that you would like answered during the webinar. Hope to see you there! Posted by Jeff Gillis and Lisa Coffey, AdWords team
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Upcoming webinar - AdWords Conversion Products
Display advertising is changing rapidly with the emergence of audience data, engaging new ad formats, dynamic creatives, and new technologies. We'd like to invite you to a webinar about our recent innovations in display advertising and how marketers are incorporating it into their strategy. Specifically, we’ll discuss: Google's vision and recent innovations in display advertising How to best take advantage of our offerings, from planning to optimizing your campaigns How advertisers are incorporating the Google Content Network into their marketing strategy Date: Thursday, May 20, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST Register here Posted by Agency Ad Solutions Blog Team
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Upcoming webinar: Uncovering opportunities with display advertising