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In another week we’ll be heading up the road to San Francisco for Search Engine Strategies , being held from August 16-20, 2010 at the Moscone Center. Come visit our booth (number 301!) to speak with specialists from AdWords, Analytics, YouTube, DoubleClick and AdSense. In addition, we’ll have sponsored sessions on Ad Innovations and Search Insights , speakers on remarketing and search marketing tools , a workshop on SEO , and a Theater Presentation on Opportunities Tab (free to all SES San Francisco attendees). Visit the event site for a complete agenda. Still need to purchase a pass? Enter 20GOOG for a 20% discount. Posted by Amanda Matuk, Events Team

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Let’s go to SES San Francisco!

Turning successful television advertising into online video campaigns can be a challenge for any agency. The Martin Agency was faced with precisely this challenge for wireless communications company, Alltel, and turned to in-stream online video (InVideo) ads on the Google Display Network for great results. Alltel runs several advertising campaigns on a number of media; it had content running on television and wanted to take advantage of it by testing it online. At the same time, The Martin Agency was looking to experiment with InVideo ads on the Google Display Network, which includes YouTube, because they had heard it was simple to implement. The agency has been using Google TV Ads for its traditional television purchases since February 2009 and was eager to try out InVideo, its online extension. InVideo ads appear before, during, or after online video content, much like the way ads run in television programming. According to Liz Hamner of The Martin Agency, In-stream online video ads provide an opportunity to be even more efficient and targeted with our client’s marketing budgets. We can even test different creatives and optimize based on viewer clickthrough, video completion rates, and other metrics. Alltel began testing Google InVideo ads in Q3 2009 and found that the auction model allowed efficient placements for these ads. It found that InVideo ads provided great results and allowed prime placement on content such as TV shows on YouTube, movies on crackle.com, clips on aetv.com, and games from Zynga at 50 percent of the cost-per-thousand-impressions (CPM) offered by other online video networks. As a result of the campaign, Alltel generated a large volume of clicks at 50 percent of the cost of other online video providers. Additionally, Alltel drove a high clickthrough rate of nearly 2 percent, surpassing its initial goal of an industry average of 0.1 percent. For more information on developing InVideo ad campaigns, visit the AdWords Help Center . Posted by Agency Ad Solutions Blog Team

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Case study – Alltel Corporation drives cost-effective traffic with Google InVideo ads

In last week’s post of our Google Display Network series, we showed how DoubleClick Ad Planner can help you effectively plan your display ad campaigns and reach the right audience. Today we’ll talk about creating compelling display ads and the options available on the Google Display Network (GDN). Let’s look at each category of options you have today: Great impact through rich media and video. Rich media and video formats engage users at a whole new level, drawing them in and encouraging interactivity in a way not possible with other ad formats. Example of a great rich media ad run by Volvo and the agencies Euro RSCG New York and Media Contacts: (Click to view larger image) If you use rich media and video formats to engage your customers, here’s what we offer through our DoubleClick Rich Media and Video solutions: Choose from a variety of rich media formats , based on your campaign objective. Access DoubleClick Studio , a free rich media production and workflow tool. Analyze data on more than 100 unique interactions in every creative unit with Audience Interaction Metrics. Integration with DoubleClick for Advertisers , a robust ad management, serving and reporting solution, simplifies trafficking, reporting and billing of your rich media campaigns. If you’re already working with another rich media vendor, we have many approved vendors we work with. Build display ads in minutes. Creating display ads can be resource-intensive, and for many marketers, it may not be in the budget. So we introduced Display Ad Builder in 2008, a free tool for creating professional-looking display ads in minutes. Here’s what you can do with Display Ad Builder: Create image , video ( InVideo , Click-To-Play ), Flash and rich media (including expandable) ads using hundreds of fully customizable templates or templates tailored for specific industries. Stay true to your brand with your own images, text, videos and logos. We automatically convert the ads you design into most standard IAB ad sizes . (click to view larger image) Display Ad Builder is also great for testing different messages and creative elements, or to get insights for more complex display campaigns managed by your in-house team or agency. Stand out by blending in. Text ads are a versatile ad format that are easy to create and edit, in minutes. They’re especially effective as an extension of your existing search campaigns. Simply opt your search campaign into the GDN and your ads will show to users as they surf relevant web pages via our contextual targeting technology . Text ads also complement display campaigns by engaging users who ignore display ads (i.e. banner blindness ). Further, they give your campaign wider reach since not every publisher may accept display ads, or may only accept a limited number of display ad formats and sizes on their site. (click to view larger image) Whether your goal is to drive awareness, or to generate immediate sales, learn how the robust creative toolbox available on the Google Display Network can help. We’ll see you next week when we talk about how you can reach your audience with the targeting technologies available on the GDN. Posted by Emel Mutlu, Marketing Manager, Google Display Network

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Google Display Network series: Your toolbox for creative display ads

Moneycontrol.com Yahoo Japan spurns Bing in favor of Google search Computerworld IDG News Service – Google has secured a deal to provide search results and related advertising to Yahoo Japan, Japan's most popular Web … Yahoo! JAPAN, Google announced the adoption of search advertising and search … White Hat News Yahoo Japan Strikes Google Tie Wall Street Journal Is Yahoo Japan poised to switch to Google Search? CNET (blog) News Live (blog) ?- Kyodo News ?- Technologizer (blog) all 185 news articles??

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Yahoo Japan spurns Bing in favor of Google search – Computerworld

Reuters India Google cuts ties with 2 Chinese advertisers AsiaOne “Many advertisers still trust Google's advertising network so we will continue to do business with them,” he said. But he also said that his company does … Google reportedly cuts ties with two China clients MarketWatch Google ends ties with two Chinese advertisers AFP Google cuts ties with two domestic advertisers China Economic Review V3.co.uk ?- Economic Times ?- Business Wire (press release) all 76 news articles??

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Google cuts ties with 2 Chinese advertisers – AsiaOne