We're pleased to announce that AdWords Campaign Experiments (ACE) has begun rolling out globally. Whether you're looking to assess the impact of new keywords, different bids, or a new landing page, ACE lets you run split test experiments that deliver valid impact measurements regardless of changes in demand, competitor movements, or other sales and marketing activity that can complicate traditional before-and-after measurement approaches. In addition, ACE is now supported in the AdWords API so developers can begin integrating this valuable feature into their AdWords applications. Visit the AdWords API blog for a quick snapshot of what’s available and stay tuned for a deeper dive on ACE for developers coming soon. For additional information on ACE, check out the complete post on the Inside AdWords Blog and visit the Help Center FAQ . Not seeing it yet in your Campaign tab under settings? Hold tight - users outside the US should see it in a week or so. Posted by Mark Martel, Product Marketing Manager
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AdWords Campaign Experiments - global roll-out and API support
For those of you who use My Client Center (MCC) to manage your client accounts, we’re introducing a new interface for the Client Reporting tab. Over the last few months, we’ve developed a new reporting interface to help you get your reports faster, easier, and more securely. A complete list of updates is available in the AdWords Help Center . For additional details on migrating to the new interface, visit the Inside AdWords Blog . Note: these changes will only affect reporting for MCC users. If you use the AdWords Reports Center in an individual AdWords account, see our earlier post to learn about the reports that have moved to the Campaigns tab. Posted by Jason Shafton, Product Marketing Manager
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Changes to reporting in My Client Center
Our friends at the Google Mobile Ads Blog recently posted on how Seattle's Best Coffee, working closely with AdMob and the agency Creature, developed visually engaging ad units and a cross-platform landing page experience compatible with thousands of phones in order to bring the company's brand to life and reach customers wherever they happened to be. View the complete story here , and download the case study here . Posted by Agency Ad Solutions Blog Team
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New mobile case study - AdMob Helps Bring Seattle’s Best Coffee to Life
Every week we’ll be providing a brief update on the latest Google product and feature updates relevant to our agency partners. To see past updates, look for the “This Week in Product Updates” label. We worked up a storm heading into Labor Day, launching a bidding tools resource, YouTube channel and video exclusions, Analytics and mobile ads updates and Google Alerts in Realtime. Looking for a way to kick the back-to-work blues? Get moving to the Google Beat! Search New resource - Conversion-based bid management tools: We developed a new guide outlining Google's conversion prediction technology, details of our advanced bid management products (Conversion Optimizer and Enhanced CPC), and how to choose which product is best for you and your clients. You can download the resource here . Display Ad Planner 1000, July 2010: The DoubleClick Ad Planner team released the July 2010 Ad Planner 1000 . Visit the DoubleClick Advertiser Blog to learn more about seasonal trends that may impact the sites you choose to include in clients' media plans. YouTube Channel and Video Exclusions via AdWords: We launched video and channel exclusions in AdWords as way for you to prevent your clients’ ads from showing on specific channels and videos. Such targeting excludes may be beneficial for those clients interested in performance improvement or ensuring association with brand-appropriate content. For more details visit the Inside AdWords Blog . Mobile New Development in Mobile Ads - Hyperlocal Ad Features: We rolled out a new advertising feature that gives hyperlocal distance information in search ad results on mobile devices with full Internet browsers. Ads show a marker with distance between the user and the business as well as the business address and phone number. Clients must have location extensions enabled and be opted in to iPhone and other mobile devices with full Internet browser to take advantage of this new format. Visit the Help Center and the Google Mobile Blog for more mobile updates. Reporting & Analytics Updates - weighted sort and tools to debug tracking code: Last week the Google Analytics team released weighted sort , which allows you to weight sort on a computed metric by the number of data points, bringing you the most interesting and actionable rows first. In addition the team launched a debugging version of the Analytics Tracking code called ga_debug.js to verify tracking code setup. Visit the Google Analytics blog for the complete updates. Industry Resources Think Holiday with Google webinar - deck now available: The deck from last month's "Think Holiday" webinar is now available for download on the Google Retail Blog . Take a look at what trends we're seeing, including an increase in private sales and group buying sites, the role of smartphones in the shopping landscape, and how new 'friends' engage with your brand. New POV on integrated DR marketing: We developed a POV in partnership with the digital agency Razorfish on how to approach the concept of quantifying online's impact on in-store sales. Visit the agency blog to learn more and download a copy. In other news Hot off the Cyber-press: Now it’s even easier to stay in the know about topics important to you with Google Alerts in Realtime . You can create an alert specifically for “updates” to get an email the moment your topic appears on Twitter or other short-form services. Get the Google Beat: With data from Google Trends , Google Insights for Search and more, the Google Beat will gives you a snapshot of the topics that prompted people to turn to the web over the past week. Check out this week’s premier video and subscribe to the Google Beat YouTube channel . Posted by Agency Ad Solutions Blog Team
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This Week in Product Updates, September 9, 2010
In order to make it easier for you to manage your account and take advantage of location extensions, we’re releasing a new version of AdWords Editor , 8.0.1, for Windows and Mac. AdWords Editor 8.0.1 now supports location extensions, our new and improved way to run local ads. To support this change, we've transitioned the local business ads in your AdWords account to ads that are compatible with location extensions, added the Extensions tab in the AdWords Editor interface, and removed the Local Business Ads tab. This new Extensions tab should help make it easy for you to create and manage your location extensions. Learn more . To help you focus on just what you need when you’re managing your AdWords account, AdWords Editor 8.0.1 also introduces collapsible and expandable panels, progress bars for tasks that can take some time, improved adding of My Client Center accounts, simplified exception requests, and more helpful error messages. To learn more about all of the new features in version 8.0.1, such as support for campaigns using target CPA and enhanced CPC bidding options, read the release notes . If you're already using AdWords Editor, you'll be prompted to upgrade automatically, as soon as it's available for you. After you install the new version, you’ll need to download your account again . To preserve your comments and unposted changes, select the 'Backup then Upgrade' option in the automatic upgrade prompt, then import the backup file after downloading the account. We’re launching version 8.0.1 to all users over the course of the next few weeks, so don’t worry if you don’t get it right away. If you’re not using AdWords Editor, you can visit our website to download it. Find more information and answers to your AdWords Editor questions in our Help Center . Originally posted to the Inside AdWords Blog . Posted by Jason Shafton, Product Marketing Manager
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AdWords Editor 8.0.1 for Windows and Mac