We're pleased to announce that AdWords Campaign Experiments (ACE) has begun rolling out globally. Whether you're looking to assess the impact of new keywords, different bids, or a new landing page, ACE lets you run split test experiments that deliver valid impact measurements regardless of changes in demand, competitor movements, or other sales and marketing activity that can complicate traditional before-and-after measurement approaches. In addition, ACE is now supported in the AdWords API so developers can begin integrating this valuable feature into their AdWords applications. Visit the AdWords API blog for a quick snapshot of what’s available and stay tuned for a deeper dive on ACE for developers coming soon. For additional information on ACE, check out the complete post on the Inside AdWords Blog and visit the Help Center FAQ . Not seeing it yet in your Campaign tab under settings? Hold tight - users outside the US should see it in a week or so. Posted by Mark Martel, Product Marketing Manager
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AdWords Campaign Experiments - global roll-out and API support
The broad match modifier is now rolling out globally in most languages 1 after a successful open beta test in the UK and Canada. To recap the original broad match modifier beta launch announcement: The broad match modifier is a new AdWords targeting feature that lets you create keywords which have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks and conversions at an attractive ROI, especially if you mainly use exact and phrase match keywords today. To implement the modifier, just put a plus symbol (+) directly in front of one or more words** in a broad match keyword . Each word preceded by a + has to appear in your potential customer's search exactly or as a close variant. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) aren't considered close variants. The graphic below illustrates the relative reach of different keyword match type strategies. (click for full size image) ** Be sure there are no spaces between the + and modified words, but do leave spaces between words. Correct usage: +formal +shoes. Incorrect usage: +formal+shoes. Here’s what one major UK retail company said about their experience using the feature: "We're always interested in ways to increase our volumes while keeping our CPA down. As a result, we've added broad match modified keywords to several campaigns where previously we only had phrase and exact match keywords. After a few weeks of testing, we're pleased to see these campaigns showed significant increases in conversion and volume, whilst keeping the CPA down. Therefore, we will be looking to scale our use of modified broad match keywords in all our campaigns to take full advantage of these great results." If you mainly use broad match keywords in your account, you should know that switching your existing broad match keywords to modified broad match will likely lead to a significant decline in your click and conversion volumes and will not directly improve Quality Score . To maintain volume, keep existing broad match keywords active, add new modified broad match keywords, and adjust bids to achieve your target ROI based on observed performance. You can begin using the feature by logging into your AdWords account, through the AdWords Editor and through the AdWords API. For more details, guidelines on usage, and answers to common questions, check out the original blog post and the AdWords help center . Posted by Dan Friedman, Product Marketing Manager 1 Except Chinese, Japanese, Thai, Arabic and Hebrew languages, which are coming soon. We’ll update this post when the feature becomes available.
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New keyword targeting feature rolling out globally
Today I discovered a shortcut for finding all of the disapproved ads in an Adwords account – the Google Adwords Disapproved Ads Tool. Google Adwords Disapproved Ads Tool To find out which if any of your Adwords account’s ads have been disapproved visit use the Disapproved Ads Tool @ https://adwords.google.com/select/DisapprovedAds.
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Google Adwords Disapproved Ads Tool
Studying for the AdWords Certification program while also doing fifty other things can become a bit overwhelming. To help me better understand Google’s study materials, I created the following mindmap. AdWords Fundamentals Exam Study Material
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Advertising Fundamentals Exam Study Materials
To improve the AdWords experience, Google is testing a new tool that helps advertisers optimize their account. The AdWords Campaign Experiments, or ACE, does this by letting advertisers accurately test and measure changes to their keywords and bids, ad groups and placements. This video describes step 1 of running an experiment: setting campaign experiment parameters.
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Google Adwords Campaign Experiments