Over the next few weeks, a new set of reports called AdWords Search Funnels (beta) will be made available in your clients' AdWords accounts. This set of reports describes the Google.com search ad click and impression behavior leading up to a conversion. They provide data on how "upper-funnel" keywords behave on the conversion path prior to the last ad click. In addition to a Top Conversions report, Search Funnels consists of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. The information in these reports will give you even more insight into the ads customers interact with before converting on clients' sites so you can make even more informed decisions about the keywords, ad groups and campaigns in their AdWords accounts. Take a look at this video giving an overview of the new reports: (click here to view video) Note: Over the next few weeks, the Search Funnels beta will be rolled out gradually to all accounts. They are available only in your AdWords account and not in Google Analytics. They are activated when you have AdWords Conversion Tracking running or if you've imported goals or transactions from Analytics into AdWords, and will only show data for keywords that show up in at least one conversion path. Search Funnel data is currently limited to search ads showing on Google.com, and for ad impressions and clicks within 30 days of the conversion. For additional information, please visit the Inside AdWords Blog . Posted by Jeff Gillis, Product Marketing Manager
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New Analytics reports - AdWords Search Funnels
The Search Engine Strategies conference will come to Manhattan later this month, from March 22-26, 2010, and Google will be there. We'll be on panels and will be delivering trainings on topics ranging from AdWords and Analytics to Online Video, B2B search marketing and innovations in search. In addition, Analytics Evangelist Avinash Kaushik will be the keynote speaker, on March 24th, presenting new approaches to search analytics. Our booth will be staffed with experts on products including Google AdWords and Analytics, DoubleClick and Webmaster Tools. We'll also be delivering a mobile ads presentation at the Expo Hall theater, which is free for all SES attendees. Still need to buy a pass? Use 20GOOG and save 20%. See you in the Big Apple! Posted by Amanda Matuk, Events Team
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SES Takes Manhattan
If you're planning to attend next week's SMX West conference in Santa Clara, CA, be sure to catch Google presenters throughout the 3-day event. First, we're pleased to have two keynote presenters. Peter Norvig, Director of Research, will be providing an inside look at Google Research, while Avinash Kaushik, Analytics Evangelist, will be delivering the State of the Search Union. In addition, we'll be presenting on topics ranging from social and local search to YouTube best practices. You can also visit us in the Expo Hall on Tuesday and Wednesday, March 2nd and 3rd. Stop by our booth where you can speak to experts and see live demos of Analytics, AdWords, Website Optimizer and more. Or check out our two theater presentations on the Expo Hall floor where we'll cover Analytics and the Opportunities Tab in AdWords. These sessions are open to anyone with an Expo Hall Pass. Visit the event site for a complete schedule. If you have not yet registered, be sure to use code smx10google for a 10% discount on an all-access event pass. We look forward to seeing you in Santa Clara next week! Posted by Christina Hill, Events Team
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Hear from Google at SMX West
You may have seen Google's Superbowl ad this past Sunday and have gotten a taste of what a love story might look like when told as a series of search results. Of course, that was just one example; it's certainly possible to find romance outside of Paris. With total 2010 Valentine's Day spending expected to reach $14.1B 1 , there are ample opportunities for you to inject a little romance into your own clients' campaigns to ensure they have the biggest impact in the next few days. Here are some quick tips: 1. Ad Copy: Activate and create new text ads that specifically mention Valentine's Day. This serves as a reminder for users that the date is almost here. In addition, create a sense of urgency in your ad text. Shipping deadlines, or a Valentine's Day countdown (i.e., Only 5 Days Until Valentine's!) may make your advertisement that much more compelling and drive panicked, last minute shoppers to your clients. 2. Budget: Search traffic for "Valentine's Day" and "Valentines Day" is trending upward year over year. Ignoring this increased traffic is a missed opportunity for conversions. Increasing budgets where possible will ensure you capture relevant traffic and capitalize on all conversion opportunities. Consider using the Bid Simulator to simulate various scenarios based on your bidding strategy and improve profitability of campaigns. 3. Keyword expansions: Capture additional traffic for your clients with expanded keyword lists. Try the Search-based Keyword Tool and take a look at the organic search queries reported in Google Analytics for new keyword ideas. Use Google Insights for Search to understand where your clients' products or services intersect with increased search activity. In addition to category specific opportunities, remember to target consumers looking for gift ideas. Women may be particularly interested in such suggestions - searches for "gifts for boyfriend" were up +250% y/y . 4. Expand reach: Use Ad Planner to reach your clients' target demographic on the Google Content Network and compliment search campaigns for maximum impact. Combine relevancy and targeting with eye catching visuals using Google's Display Ad Builder . For additional resources, be sure to visit the AdWords Help Center . Happy Valentine's Day! [1] the NRF 2010 Valentine's Day Consumer Intentions and Actions Survey, conducted for NRF by BIGresearch Posted by Yael Davidowitz-neu, Retail Team and Evan Ortiz, Agency Team
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Help clients spread a little love this Valentine's Day