Looking for a quick way to discover inefficient automatic Google Display Network placements? If so, drilling down into the Exclusions tab – Campaign level – Add exclusions – Exclude Category will produce a list of the types of content sites that have been sending you traffic and at what cost. Google Display Network Automatic Placement Category Exclusions If a particular category has been inefficient or costly, simply check its box and exclude the category from your future Google Display Network automatic placements source list.
Here is the original post:
Google Display Network Automatic Placement Category Exclusions
Google AdSense offers “Category Filtering” where certain ad category themes are prevented from being displayed on a website. Inexplicably, Google’s Adsense category filtering only allows for up to eight ad categories to be excluded while their list of dicey ad categories numbers eleven. The following eleven categories appear in my Google AdSense account: Google AdSense Category Filters More About Google Adsense Category filtering: Category filtering allows you to block ads from certain categories from appearing on your site. Our system classifies ads automatically and we don’t rely on advertiser-provided categorization. Right now, we’re only able to support category filtering for English, French, German, and Spanish. Ads in these categories will be blocked if they’re in any of the supported languages, regardless of how they’ve been targeted to your pages. You can block ads from up to eight of the following categories: Cosmetic procedures and surgery: Includes lifts, suctions, lasers, hair removal and restoration, tattoos, and body modification. Dating: Includes dating services and online dating communities. Drugs and supplements: Includes pharmaceuticals, vitamins, supplements, and related retailers; does not include resources providing information about drugs. Get rich quick: Schemes promising fast earning. Politics: Includes politics or controversial social issues; does not include ads for news organizations that are not generally associated with a partisan viewpoint on issues. Religion: Includes religious ads and ads advocating for or against religious views; does not include astrology or non-denominational spirituality. Ringtones and downloadables: Mobile add-ons including ringtones, and other downloadable goodies such as screensavers and wallpapers for desktop PCs and profile layouts and graphics for social networks. Sexual and reproductive health: Includes sexual function and fertility ads; does not include normal pregnancy resources. Sexually suggestive: Provocative pictures and text. Video games (casual and online): Includes video games, online games and downloadable games; does not include video game consoles. Weight loss: Includes weight loss, dieting, and related products and programs; doesn’t include healthy eating or general fitness ads. My question is – what happens when eight categories are excluded but three categories remain unblocked? Does the Adsense publisher then have to risk the display of one of the three unselected ad categories?
View post:
Google AdSense Category Filtering
Alex Barza, Google Mobile Ad Sales Lead, and Surojit Chatterjee, Google Product Manager, present “Mobile as the Next ‘Big Bet’” at Think with Google summit. During the presentation Barza quotes Morgan Stanley’s prediction that “half of web traffic will one day be accessed from mobile devices vs. the desktop.” Mobile "Shopping" Category Growth The title of their presentation was “Mobile as the next Big Bet”. From a company known for informing their decisions with data, isn’t their choice of the word “Bet” in their presentation title somewhat odd? While Morgan Stanley’s prediction i.e., bet that half of all web traffic will eventually come from mobile devices is nothing more than simple arithmetic – I don’t believe Morgan Stanley also said half of all searches will then come from mobile devices too. Maybe this is why Google perceives Mobile as a “Big Bet” – because the odds are long at best that mobile search will scale along with mobile device (smartphone) penetration. Even at mobile device (smartphone) market saturation, mobile search volume will not surpass desktop search query volume.
See more here:
Half Of Web Traffic Being Accessed From Mobile Devices Vs. The Desktop
In this video learn how Google Adwords Site and Category Exclusion tools can be used to refine placements on the Google Content Network to improve campaign performance based on advertising goals.
Read more:
Site And Category Exclusion Tools In Google Adwords