When we discover something great, our first impulse is to share it. How else do you explain the 66 million times people have watched a baby panda sneeze ? Sharing the insights you find in your AdWords reports should be as easy as forwarding a YouTube link, so we’ve recently released new options for segmenting, scheduling, and emailing the data on your Campaigns tab. By clicking the Download button in the toolbar above your data tables, you’ll open a menu that shows you a number of options for sharing reports with others. click to view larger image First, you’ll name your report, just as you would in the Report Center. Next, you can add segments to reveal different dimensions of your performance. Add multiple segments at once to get a even deeper breakdown of your statistics. For example, you can segment your campaigns by device and day of the week to understand the days when your customers are more likely to see your ad on their mobile devices. Each new segment you add will appear as a separate column in your downloaded report. From here, you have a few options. You can simply download your report in formats ranging from .CSV to .PDF and personally deliver it to your favorite teammate. Or, you can choose to email your data to one or all of the users with reporting access in your account. Finally, you’ll set the frequency at which you want this report to run. So if you’ve set up a filter for your keyword list to show, for example, only those keywords containing the term “free” that have cost you over $50 with a conversion rate under 5%, you can now get a weekly email with a report showing you their performance. All the reports you download from the Campaigns tab will appear in your Control Panel and Library , a new area used to manage the reports and custom alerts that you’ve created for your account. These changes are just the latest in our ongoing efforts to simplify the ways you access your reports. We hope that with more data in the Campaigns tab and easier access to advanced statistics , looking at the different dimensions of your campaign performance becomes common practice. After all, you never know how many baby pandas could be hiding in your campaigns... Posted by Devin Sandoz, Product Marketing Manager
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Sharing is caring: new ways to segment, schedule, and email reports
Next Thursday, June 10th at 9am PDT / 12pm EDT, join us for a one hour webinar that will get you up to speed on implementing and using Conversion Tracking in AdWords. We'll also give an overview on using Conversion Optimizer as a bid management strategy, and also on the recently launched Search Funnels reports - Google's first step towards attribution data. At the webinar, you’ll learn: How tracking conversions can take you beyond clickthrough rate and help you focus your spend on the ads and keywords that drive sales and leads How the data in Search Funnels can take you a step further and tell you which ads and keywords are assisting your conversions How Conversion Optimizer can use your conversion tracking data and cost-per-acquisition goals to help you focus your spend on the clicks most likely to convert Register here if you’d like to attend, and by June 9th, please submit or vote on Conversion Tracking, Conversion Optimizer or Search Funnels questions that you would like answered during the webinar. Hope to see you there! Posted by Jeff Gillis and Lisa Coffey, AdWords team
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Upcoming webinar - AdWords Conversion Products
Advertisers can now build media plans to reach audiences with interests relevant to their campaigns using DoubleClick Ad Planner. Audience interests represent the aggregate interests of visitors to any given website. With today’s release, the top ten audience interests for each site are now listed on the profile page for each of the millions of sites profiled in Ad Planner. This provides an important complement to the demographic data that’s already widely available. By combining an understanding of a website’s demographic appeal with the range of interests of the audience the site attracts, advertisers can get a more complete picture of who they will reach by advertising on the site. To date in Ad Planner, advertisers have used site categories, which describe the content of websites, as a proxy for audience interests. For example, to plan an ad campaign for a pet product, advertisers would look for sites with content about pets for their media plan. While this may be an appropriate proxy, it also may overlook some great sites, since when people are interested in a topic, they don’t only visit sites about that topic. Audience interests in Ad Planner helps advertisers find a wider range of sites for their media plan without compromising their ability to reach the right audience. With the “Search by audience” tab in Ad Planner, selecting the “Pets” interest will reveal a list of sites that have a high affinity with audiences interested in pets. While some of the sites will be about pets, many additional sites will be about other topics. Take the screenshot below, which is from the Ad Planner profile for a site about politics . Although the site is not about pets, it scores a high (36.9x) affinity with audiences who are interested in pets, which means visitors to this site are 36.9 times more likely to be interested in pets than the average Internet population. A category filter on pets would never locate this site, but an interests search on pets would. (click to view image) Audience interests gives advertisers a new tool for selecting the best sites for their media plans. To learn more about how we generate the data for audience interests, please refer to our methodology document . To try out the new audience interests features, visit www.google.com/adplanner . Posted by Ben Chambers, Software Engineer [note: this post has been reprinted from the DoubleClick Blog ]
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Audience Interests Now Available in DoubleClick Ad Planner
Google , Yahoo and others use online history to target advertising San Jose Mercury News Google , Yahoo and other major Internet advertising companies are developing new ways to tailor ads by tracking users' online history — and can ... Now the devil's in the data Sydney Morning Herald all 9 news articles??
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Google, Yahoo and others use online history to target advertising - San Jose Mercury News
The mission of DoubleClick Ad Planner, Google's free research and media planning tool formerly named Google Ad Planner , is to provide the deepest, most accurate insight into online audiences possible. This insight helps display advertisers select the best sites for their media plans and drive results for their campaigns. One of the many data points that DoubleClick Ad Planner provides is site traffic data. In line with Ad Planner's mission, we've improved how we estimate and share this data in order to provide media planners, buyers and researchers with improved data quality and more data visualization options. This builds upon the traffic improvements we made in January of 2009 and is part of our continuous effort to provide trusted insights into online audiences. This release includes the following two significant improvements: Traffic estimates across a number of metrics are now more accurate (Unique user and reach estimates remain the same) Direct measured traffic is now included for publishers who opt-ed in their Google Analytics data Upgrading Site Traffic Estimates To improve the quality of our site traffic estimates, we have upgraded our traffic estimation model. Our model uses a hybrid methodology that combines sample user data, from various Google products and services, with direct measured site-centric data. The model's direct measured signal is pulled from Google Analytics customer accounts that have chosen to opt-in to sharing their data with Ad Planner. This hybrid approach allows us to use direct measured data to train our traffic estimation models and produce the best estimate for any given site. For more information about how we use opt-in Google Analytics data check out our past blog posts on how Google Analytics data is used in Ad Planner and on replacing traffic estimates with direct measured Google Analytics data . This latest upgrade improves the accuracy of our estimates by over 10%. We look at a large amount of data and metrics to evaluate our estimates and are continuously working on improving them. We believe our model to be among the more accurate sources of traffic estimation in the industry. Publishers who would like to complement their site listing with direct measured data are welcome to do so by opt-ing in their Google Analytics data in DoubleClick Ad Planner Publisher Center . We invite publishers who are new to Ad Planner to learn more about using Publisher Center to manage their site profile . Providing Direct Measured Site Traffic Data In May 2009, we announced Ad Planner Publisher Center, which made it possible for publishers to opt-in their Google Analytics data to Ad Planner. We've now upgraded site profiles in Ad Planner to display this data in the worldwide charts for Daily Unique Visitors on site profile pages. For publishers who opted-in, their direct measured data is displayed as a solid line in their chart. For example, Gamezhero, a website offering free online games, opted-in their Google Analytics data in June. Here's what their worldwide chart for Daily Unique Visitors looks like now: (click here to view image) In the coming months, we plan to bring direct measured site traffic data to country-level profile views in addition to the worldwide profile views that are currently supported. Understanding the Data in Ad Planner To offer additional transparency into how Ad Planner generates its data, we've published a new help document about our methodology . The document provides more details behind how Ad Planner generates site traffic data, in addition to other data, such as demographics, ad information, categories and descriptions. Getting Started Give DoubleClick Ad Planner a try at www.google.com/adplanner . We think you'll find it to be a powerful research and media planning tool that makes it easy to find audiences and create well-informed media plans. Posted by Wayne Lin, Product Manager, DoubleClick Ad Planner [note: this post has been reprinted from the DoubleClick Blog ]
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Better Site Traffic Data in DoubleClick Ad Planner