If you're planning to attend next week's SMX West conference in Santa Clara, CA, be sure to catch Google presenters throughout the 3-day event. First, we're pleased to have two keynote presenters. Peter Norvig, Director of Research, will be providing an inside look at Google Research, while Avinash Kaushik, Analytics Evangelist, will be delivering the State of the Search Union. In addition, we'll be presenting on topics ranging from social and local search to YouTube best practices. You can also visit us in the Expo Hall on Tuesday and Wednesday, March 2nd and 3rd. Stop by our booth where you can speak to experts and see live demos of Analytics, AdWords, Website Optimizer and more. Or check out our two theater presentations on the Expo Hall floor where we'll cover Analytics and the Opportunities Tab in AdWords. These sessions are open to anyone with an Expo Hall Pass. Visit the event site for a complete schedule. If you have not yet registered, be sure to use code smx10google for a 10% discount on an all-access event pass. We look forward to seeing you in Santa Clara next week! Posted by Christina Hill, Events Team
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Hear from Google at SMX West
The winter games are in full swing with more than 80 countries vying to take home a medal. From February 12 through the 28th, milions from around the world will be tuning in to see the fierce competition. Viewers are already turning to YouTube for event highlights, interviews, and other great games-related content and will continue to do so over the remaining week of competition. The scale of these events is tremendous with an enormous opportunity for businesses to get in front of a global audience. It’s not too late to take advantage of these engaged viewers on YouTube! Leverage these quick and easy tactics to get your campaigns running and take home a gold medal for your client: 1. Enhanced Online Campaigns: Target YouTube.com and create keyword themes around the events that are relevant to your client. Use 300x250 display ads (Tip: use Display ad builder to create high quality ads at no cost). 2. Placement Targeted Campaigns: Use the Video targeting tool to find relevant content on YouTube. With this new tool, you can target video content by video, demographic or interest. Within these campaigns, use text ads, 480x70 and 300x250 ads to capture the attention of users. Leverage these tactics to place your ads in front of a global audience as they seek out games content and a taste of Vancouver. You too can be in the spotlight during the games without training six hours a day! Posted by Jennifer Wasson, YouTube Ads Strategist
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Go for the Gold with YouTube