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Google Display Network series: Effectively planning your online display campaigns

BlogPostman — Thu, 22 Jul 2010 17:41:00 +0000

We recently introduced a new umbrella name for our online display media offerings, the Google Display Network (GDN) to make our solutions clear to advertisers and agencies. You also heard from us about the investments we’re making in display advertising and the promise it holds for marketers and agencies to drive great marketing results. In this series of posts, we’ll cover what you can do today on the GDN. We’ve been busy working to improve every step of your display campaigns: from media planning and developing creative, to choosing targeting, measuring results and optimizing your campaign. Each week over the next month, we’ll talk about the solutions available to you in each area, starting with campaign planning. With millions of sites on the web, how do you find exactly the people who will respond to your message? We introduced DoubleClick Ad Planner to help. It’s a free research and media planning tool to help identify web sites most likely to attract your audience. The insights provided by Ad Planner continue to get deeper and more robust. Let’s take a look: Research sites by ones you know your audience visits, or by defining your audience based on what you know about them, such as geography, demographics, interests, sites they visit or keywords they search. Recently, we released more features to help you research more effectively: Pre-defined audiences . Select from commonly used audiences like Baby Boomers to save time or if you don’t know how to define your audience. With Ad Planner 1000 , quickly reference and target the web’s largest sites. Use subdomain and ad placement data for more granular media planning. With Lists , create lists of your favorite sites and placements for future use. Manage your site results by applying a variety of site ranking methods : See sites that are most likely to attract your target audience, see larger, mass-media sites to ensure campaign scale, or, see a balance between the two. Filter to see just sites in the Google Display Network, or all sites that accept advertising. Apply other filters to see sites accepting certain ad formats, sites in specific categories like Video Games or sites with a particular domain suffix like .edu . View robust site details. For each site, you can see detailed information and audience visitation patters. A Site Overview shows general site information like thumbnail and description and site categories. Traffic Statistics and Demographics show unique visitor metrics and demographic information. Online Activity shows what other sites your audience visits or keywords they search. Finally, Ad Specifications show placement type, impressions/day and accepted ad formats and sizes. Most recently, we introduced audience interest information, showing the aggregate interests of a site’s visitors. It complements the demographic data available in Ad Planner, providing a deeper view into a site’s audience. Build, analyze and export your media plan . After researching sites, you can select sites and add them to your media plan . As you do, you’ll see unduplicated unique users, reach, and page view statistics. You can then analyze your media plan by reviewing its aggregate demographic statistics. When you’re ready, you can export sites directly into your AdWords account or into CSV format to import into MediaVisor . Beyond robust features like these, Ad Planner provides true scale for your campaigns because you can go beyond the most common sites, to tap into millions of sites and do it for over 40 countries and 20 languages. Further, web site owners can claim, manage and share their data on Ad Planner, providing another level of up-to-date and accurate information for your media planning. You can stay on top of new enhancements in our Ad Planner release notes . Stay tuned for our next post about developing effective ads and the solutions available on the Google Display Network. Posted by Emel Mutlu, Marketing Manager, Google Display Network

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Google Display Network series: Effectively planning your online display campaigns

Go for the Gold with YouTube

Mon, 22 Feb 2010 20:51:00 +0000

The winter games are in full swing with more than 80 countries vying to take home a medal. From February 12 through the 28th, milions from around the world will be tuning in to see the fierce competition. Viewers are already turning to YouTube for event highlights, interviews, and other great games-related content and will continue to do so over the remaining week of competition. The scale of these events is tremendous with an enormous opportunity for businesses to get in front of a global audience. It’s not too late to take advantage of these engaged viewers on YouTube! Leverage these quick and easy tactics to get your campaigns running and take home a gold medal for your client: 1. Enhanced Online Campaigns: Target YouTube.com and create keyword themes around the events that are relevant to your client. Use 300x250 display ads (Tip: use Display ad builder to create high quality ads at no cost). 2. Placement Targeted Campaigns: Use the Video targeting tool to find relevant content on YouTube. With this new tool, you can target video content by video, demographic or interest. Within these campaigns, use text ads, 480x70 and 300x250 ads to capture the attention of users. Leverage these tactics to place your ads in front of a global audience as they seek out games content and a taste of Vancouver. You too can be in the spotlight during the games without training six hours a day! Posted by Jennifer Wasson, YouTube Ads Strategist

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Go for the Gold with YouTube

Looking For A Excellent Film? Check Out These Good Film Critiques

Sat, 14 Nov 2009 08:20:53 +0000

by Tracey Mathis The cost of membership will fluctuate depending upon the category of subscription. There are also pay per download options if you are not planning on getting too many movies. Dracula – Ominous retelling of the Bram Stoker classic, with Langella’s esteemed Broadway depiction lost among trendy terror gimmicks and ill-imagined changes in the original tale. The movie was filmed in England. Cast includes Frank Langella, Laurence Olivier, Donald Pleasence, Kate Nelligan, Trevor Eve, Janine Duvitski, and Tony Haygarth. (109 minutes,’79) The All-American Boy – Muddled drama in reference to Olympic hopeful Voight’s attempt to be a triumphant boxer; eye-catching locations of northern California, but that is all. Cast includes Jon Voight, Ned Glass, Anne Archer, and Carol Androsky. (104 minutes,’89) Ivan the Terrible: Continuance of the legend of King Ivan IV, in which he takes on the boyars in a confrontation for power. Remarkable film is just a shade underneath its predecessor, Banned by Stalin due to dubious illustration of Ivan’s secret patrol, and not released till’58. Cast includes Nikolai Cherkassov; Serafima Birman, Mikhail Nazvanov, Pavel Kadochnikov, and Andrei Abrikosov. (88 minutes,’46) Live Free Or Die Hard – The U. S. is under attack. A criminal mind is attacking the system with modern secrets. It is now up to Detective John McClane and talented computer hacker Matt Farrell to find and stop whoever is doing the attacking. Number One with a Bullet – Carradine and Williams do well in this rather standard action motion picture where we have hostile investigators out to depose a drug kingpin. Cast includes Robert Carradine, Billy Dee Williams, Valerie Bertinelli, Peter Graves, Doris Roberts, and Bobby DiCicco. (101 minutes,’87) Right now you can come across all of the latest films online right on the Internet. Not to long ago, watching a movie at home did not yet exist but now with the Internet, you can discover nearly every movie that was ever filmed. You can check on accessibility, check when the latest ones may hit the market as well as checking out any deals that you may be able to get online. About the Author: Do you fancy a great song to enjoy today? Find out more about free music download programs . Maybe you are looking for more information about download kids games . Download your games, music, and movies right at your computer instantly.

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Looking For A Excellent Film? Check Out These Good Film Critiques