Presidential Marketing

Posted on July 22nd, 2010 in Pay-Per-Click | No Comments »

I was reading email in my Gmail inbox and noticed a Google Adwords ad from President Obama in the “Funbox”. Barack Obama Gmail Ad Clicking on the ad took me to this site: My.BarackObama.com. My Barack Obama Organizing America Join The Fight

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Presidential Marketing

Google Adwords Disapproved Ads Tool

Posted on July 12th, 2010 in Pay-Per-Click | No Comments »

Today I discovered a shortcut for finding all of the disapproved ads in an Adwords account – the Google Adwords Disapproved Ads Tool. Google Adwords Disapproved Ads Tool To find out which if any of your Adwords account’s ads have been disapproved visit use the Disapproved Ads Tool @  https://adwords.google.com/select/DisapprovedAds.

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Google Adwords Disapproved Ads Tool

Google Adwords Ad Diagnostics Tool Limitations

Posted on July 9th, 2010 in Display, Pay-Per-Click, Quality Score, search | No Comments »

The Google Adwords Ad Diagnostics tool can only provide diagnosis information on keywords that are opted into the Google Search Network. Ad Diagnostics Tool Placements Ads exclusively targeting the Google Display Network don’t report whether an ad is being shown or its Quality Score. The total number of impressions generated and click through percentage a particular ad or ad group receive are the easiest way to diagnose a Google Display Network ad’s overall quality.

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Google Adwords Ad Diagnostics Tool Limitations

Google Adwords Ad Location Extension Sample

Posted on July 8th, 2010 in Display, Pay-Per-Click | No Comments »

While Ad Location Extensions have been available in Google Adwords for some time, I hadn’t yet tried them until today. It doesn’t take much time to add a location Extensions to an Adwords campaign. Adwords Extensions Example Location Extensions can be synced with a Google Places account if you have one, or if not you can create a business listing address on the fly to display along with your ad. In either case, Location Extensions can help differentiate local advertisers from regional or national advertisers at a time the local Google Adwords advertiser can benefit most – when the Google user is looking for a local solution.

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Google Adwords Ad Location Extension Sample

Google Adwords Certifcation Program Criteria

Posted on June 9th, 2010 in Pay-Per-Click | No Comments »

The following chart describes the differences between the old Google Advertising Professionals Program and its replacement the Google Adwords Certification Program. Both the Individual Qualification and Company Certification requirements for inclusion in the new Google Adwords program have changed. Google Adwords Certifcation Program Criteria

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Google Adwords Certifcation Program Criteria