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Over the next four weeks, we will be sharing tips and tricks for positioning Google products to your clients in the Google Media Solutions Series . We are excited to share the benefits of our solutions, debunk common myths and pass on easy implementation tips to help your accounts reach their full potential. So, let's get started with Google’s search marketing product, Google AdWords . Using Google AdWords, you can target Google.com and the Google Search Network . This is a great solution to connect with potential customers who are searching for your clients’ products and services. It is flexible, measurable, and accountable. With AdWords, you can easily manage the spend of the account and control costs by setting a daily budget and maximum cost-per-click (CPC). Another benefit is that it’s easy to make changes to your clients’ ad text, as changes to ads take affect almost instantaneously. Lastly, as an added benefit, you can track the return on investment (ROI) of your account by using Conversion Tracking or Google Analytics . There are some common myths that your clients may have heard regarding search and we want to make sure that we clarify these misconceptions: My website shows organically, so I don’t need to advertise: It is great to have a highly ranked organic listing; however you can’t control the message to your potential customers with organic listings in the same way that you can control it with search marketing campaigns. By advertising on Google.com and the search network, you can control the message that you share with all potential customers and determine the landing page to which you direct your potential customers after they click on the ad. These features can lead to increased sales. In addition, organic results are likely only capturing a very small portion of the relevant traffic on Google. For example, a consumer electronics advertiser might appear high in the search results for their brand terms, or specific trademarks relevant to their company, but AdWords can expose their message on a wide variety of related terms like 'digital cameras' 'netbooks' and 'HD TVs'. Competitors can click on my ads maliciously: We take the security of AdWords accounts very seriously and have many resources in place to prevent your account from accruing invalid clicks. While invalid clicks occur less often than commonly perceived, we have three filters in place to protect your account: detection and filtering techniques, advanced monitoring techniques and manual reviews from our team. Stay tuned for next week’s post on the Google Display Network, remarketing and great tips for reaching your customers while they browse the web! Posted by Laura Salzberg, Agency Team

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Google Media Solutions Series: Part 1, Back-to-Basics with Google AdWords and Search Marketing

The Google Adwords Ad Diagnostics tool can only provide diagnosis information on keywords that are opted into the Google Search Network. Ad Diagnostics Tool Placements Ads exclusively targeting the Google Display Network don’t report whether an ad is being shown or its Quality Score. The total number of impressions generated and click through percentage a particular ad or ad group receive are the easiest way to diagnose a Google Display Network ad’s overall quality.

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Google Adwords Ad Diagnostics Tool Limitations

The pros and cons have long been debated in SEO circles as to whether or not domains are impacted by hyphens or spaces in between keywords in the domain’s address. The same debate held true for social networking sites and its users addresses. I initially thought Google’s algorithm would be able to parse Twitter user name addresses in the search results but to date, I have been proven wrong. A Google search for my name in Google Updates produces a list of people who posted links with my name spelled and spaced correctly – Tim Cohn. However, the same search doesn’t produce my own Twitter account: Twitter.com/TimCohn Google Twitter Search To get a list of my most recent Tweets in Google search, I have to search for my Twitter account name – TimCohn. Google TwitterSearch Surely Google can figure out which Twitter accounts are real users names and which Twitter accounts aren’t.

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Google’s Twitter Search Results

From the Nielsen Company: Top Ten Search Providers March 2010 Searches represent the total number of queries conducted at the provider. Example: An estimated 6.4 billion search queries were conducted at Google Search, representing 65.7 percent of all search queries conducted during the given time period. Note: MegaView Search data – including total searches, unique searchers, search share, and all other search figures – cannot be trended with search results prior to October 2009 due to recent methodology changes.

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Top Ten Search Providers March 2010