My response to an acquaintance regarding the new .Co domains and one’s ability to appraise their market potential - .Co’s are new and like all the other new TLDs that have came after .Com, the majority of their value will lie in the eyes of their beholders.
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.Co Domains Value?
Text Messaging has become the centerpiece of communication for American Teens. From the Pew Research Center: The mobile phone has become the favored communication hub for the majority of American teens.1 Cell-phone texting has become the preferred channel of basic communication between teens and their friends, with cell calling a close second. Some 75% of 12-17 year-olds now own cell phones, up from 45% in 2004. Those phones have become indispensable tools in teen communication patterns. Fully 72% of all teens2 — or 88% of teen cell phone users — are text-messagers. That is a sharp rise from the 51% of teens who were texters in 2006. More than half of teens (54%) are daily texters. Among all teens, their frequency of use of texting has now overtaken the frequency of every other common form of interaction with their friends (see chart below). Teen Texting Fully two-thirds of teen texters say they are more likely to use their cell phones to text their friends than talk to them to them by cell phone. One in three teens sends more than 100 text messages a day, or 3000 texts a month. Learn more about teen communication behaviors and trends from the Pew Research Center .
According to a report from strategy consulting firm AMR International, online B2B spending will recover in 2010 and experience compound annual growth through 2013. From eMarketer: The B2B Online Marketing report notes that growth in several areas will exceed the average rate. B2B social media marketing spending will enjoy a CAGR of 21% over the period, while lead generation Websites will increase 17%. Unlike in media as a whole, where the biggest B2B marketing focus is on building awareness, in the online channel lead generation is the top priority. Customer retention is also more important online, with awareness lagging behind when it comes to divvying up digital budgets. Lead Generation As an online marketer, I am amazed business to business marketers are still allocating the majority of their media spend to building awareness whether online or off versus focusing exclusively on harvesting leads online. I guess not all B2B Marketers are aware …
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Online B2B Marketers Focus On Lead Generation