Mobile Marketing Watch (blog) Apple stems Google's ad ambitions Fortune Is Apple justified in blocking Google's advertising analytics? Steve Jobs used Flurry, an analytics company that published Apple device data to leak iPad ... Apple's modified iOS terms allow outside advertisers, limit AdMob Apple Insider Apple revises iOS rules on outside advertisers, cuts out Google , Adobe by ... Engadget (blog) Apple Allows Ad Competitors on iPad and iPhone -- Except That It Doesn't BNET Boy Genius Report (blog) ?- ADOTAS ?- Mac Rumors all 17 news articles??
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Apple stems Google's ad ambitions - Fortune
TrustedReviews Android - smartest thing Google has done lately Before It's News At the end of the day, the ability to better target users with mobile ads means that Google's advertising partners could more easily convert clicks to ... Why Android Is Attractive for Alt-Payment Companies Insurance Networking News Internet Marketing on the iPhone: Questions For Jobs High Position (blog) Apple Says It Will Not Take On Google In Search, But It Already Has 24/7 Wall St. (blog) Motley Fool ?- PC World ?- ADOTAS all 322 news articles??
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Android - smartest thing Google has done lately - Before It's News
From eMarketer: Online marketing has been touted for its measurability, a quality that should make it easy for marketers to determine effectiveness and value for money. Despite widespread recognition that the click-through does not measure the full effect of an online ad—even ones placed with direct response objectives—and calls for better branding metrics, many marketers still rely on the easy-to-track click as their top performance metric. A March 2010 survey by Chief Marketer showed the click remained on top, with 60% of US marketers reporting they measured performance in click-throughs. Fewer than two-fifths measured overall return on investment (ROI). Interactive Marketing Performance Metrics A marketer’s objectives whether branding or direct response obviously dictate which online action they will value the most.
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Interactive Marketing Performance Metrics
Display advertising is changing rapidly with the emergence of audience data, engaging new ad formats, dynamic creatives, and new technologies. We'd like to invite you to a webinar about our recent innovations in display advertising and how marketers are incorporating it into their strategy. Specifically, we’ll discuss: Google's vision and recent innovations in display advertising How to best take advantage of our offerings, from planning to optimizing your campaigns How advertisers are incorporating the Google Content Network into their marketing strategy Date: Thursday, May 20, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST Register here Posted by Agency Ad Solutions Blog Team
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Upcoming webinar: Uncovering opportunities with display advertising
Many firms decide to cut their advertising and marketing spend during recessions; the most recent recession was no different. Please join us for an upcoming webinar from Google and The Wharton School, partners on the Fast.Forward. initiative. Prof. David Reibstein, Marketing at The Wharton School, will discuss lessons learned from this difficult economic period and how those lessons impact and influence current and future marketing decisions. Topics: Should marketers spend more or less as we move out of the recession? Should marketers change their budget allocations? If so, how? How are CMO’s dealing with the new budget parameters and what do CFO’s think of this change? How is the bottom line being impacted? What : Exploring the Recession's Impact on Advertising & Marketing Spending: CMO / CFO Perspectives When : March 26, 2010, 10amPST / 12pmCST / 1pmEST Register at : www.tinyurl.com/march26webinar2010 For more perspectives on the changing face of marketing, visit the Fast.Forward. channel on YouTube. Posted by Sofia Buschmann, Marketing Manager
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Upcoming webinar - Exploring the recession's impact on marketing spend