PhysOrg.com Google Touts Mobile Ads as AdMob Deal Closes InternetNews.com Not even a week after antitrust authorities blessed its $750 million purchase of AdMob, a mobile advertising network, Google said it has closed the ... Google buys Admob Inquirer Google Completes AdMob Acquisition InformationWeek Google completes AdMob acquisition, ready to take on Apple's iAds Fortune Knowledge@Wharton ?- eWeek ?- Digital Media Wire all 234 news articles??
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Google Touts Mobile Ads as AdMob Deal Closes - InternetNews.com
I recently wrote “News isn’t transactional for advertisers”. I am not going to go out on another limb and say – “Social Media isn’t transactional for advertisers.” I am sure there are exceptions to both, but as a rule I will stand by them. I don’t foresee either media becoming systematically or predictably transactional for advertisers any time soon.
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Social Media Isn’t Transactional For Advertisers… Either
Brisbane Times Google -Microsoft rivalry comes down to clouds or software ZDNet (blog) He founded the Interactive Age Daily for CMP Media, and has written for the Chicago Tribune, Advertising Age's "NetMarketing" supplement, and dozens of ... Read all 'Office 2010' posts in Business Tech CNET Why Microsoft's Tech Dominance Is Over eWeek Free Office 2010 Apps Won't Arrive Until June PC World New York Times (blog) ?- 24/7 Wall St. (blog) ?- Wall Street Journal (blog) all 1,261 news articles??
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Google-Microsoft rivalry comes down to clouds or software - ZDNet (blog)
For an agency today, it's very difficult to reach a client's customers online because their customers are consuming media everywhere. To reach users as they browse millions of websites across the Internet, agencies need to buy and to tailor ads across thousands of websites, and they need to measure how well these campaigns performed on all of these sites as well. At Google, we've built tools and platforms to address these challenges for agencies. Google is focused on delivering performance to advertisers and agencies through the Google Content Network (GCN), our ad network of over a million AdSense sites, which includes some Google properties like Google Finance and YouTube. One of the ways we deliver high performing ads is through contextual targeting, the science of matching the right ad with the right website content. For example, we might show an ad from a tech company on a tech review site because the ad will be relevant to the user and therefore, perform well for the advertiser. We've been working on helping agencies match the best ad through more precise contextual targeting that enables advertisers to focus on very specific themes. Over the past year, we've made over 60 improvements to our contextual targeting technology. In August, we enabled advertisers and agencies to do more precise contextual targeting , and we've seen that it can be used to effectively drive conversions. MediaWhiz tested this strategy for American Laser Centers to promote the client's hair removal and aesthetic services. The agency used both text and display ads to raise brand awareness as well as to drive customer action. Instead of creating a few ad groups with many keywords, it created hundreds of small, very specifically targeted ad groups containing around four to six keywords each. The highly targeted groups cut across a wide range of American Laser Centers’ business areas, covering laser hair removal, skin aesthetics spa treatments, at-home hair removal and many more related topics and themes. By using small, focused keyword lists in each ad group, the team was able to increase the relevance of the client's ads on the Google Content Network, helping to attract the exact customers interested in the services American Laser Centers offers. Using the Google Content Network Placement peformance report , MediaWhiz could optimize and measure exactly how well American Laser Centers' campaign did. According to Erick Maks, advertising director at American Laser Centers: This strategy of multiple ad groups containing tightly grouped keywords helped American Laser Centers raise its campaign conversion rate by 233 percent in the first three-month period. During the same period, by fine-tuning at the ad group level and reducing waste, it also cut impressions in half—while simultaneously increasing conversions by 365 percent. The complete case study is available for download here . If you're interested in additional resources, be sure to check out this post on using the Wonder wheel to generate ad group themes, and watch the recording of last year's webinar on more precise contextual targeting. Posted by Jesse Nichols, Agency Team
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Case study - Perfecting the art of matching the right ad to the right site
DoubleClick Ad Planner is our free, online measurement product that helps advertisers and agencies to create media plans by providing reliable traffic and audience information for websites on which they may wish to advertise. It measures millions of sites in over 40 countries and is used by thousands of advertisers and agencies to build media plans. In recent months, we've been investing significantly in new features for DoubleClick Ad Planner. ( Better site data in DoubleClick Ad Planner , Ad Planner updates provide more data, more ways ) To further our commitment to provide reliable data in DoubleClick Ad Planner, we have submitted it for accreditation by the Media Rating Council (MRC). The MRC is an advertising industry group that works to accredit audience measurement services that are valid, reliable, and effective. MRC accreditation is voluntary and some third-party measurement products have submitted for accreditation, as we have; some have not. Once complete, the MRC accreditation will provide independent confirmation that Ad Planner's methodologies, and the processes supporting this technology, adhere to industry standards. As part of the MRC audit, we're sharing more details about our data sources and methodology. For our traffic measurement, Ad Planner uses a hybrid measurement methodology that combines direct-measured site traffic, through Google Analytics data that publishers have chosen to opt in to provide us, and sample aggregated data from Google products and services. We currently have over 10,000 sites that are contributing direct measured opt-in data to Ad Planner. Our sample data comes from a variety of sources including anonymized, aggregated Google Toolbar data from users who have opted in to enhanced features , opt-in anonymous Google Analytics data, opt-in external consumer panel data, and other third-party market research. All of this data is aggregated over millions of users and is powered by computer algorithms. The breadth and reliability of this aggregated data means that our traffic measurements are among the most accurate in the industry. To learn more about Ad Planner's data, we invite you to read our recently updated methodology document . To start using Ad Planner, visit us at www.google.com/adplanner . Posted by Wayne Lin, Product Manager, DoubleClick Ad Planner
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DoubleClick Ad Planner's Audience Measurement Methodologies Submitted for MRC Audit