We'll be at SMX East in New York City from October 4-6, 2010. Our booth (number 325!) will include representatives from Google AdWords, AdSense and Analytics, Mobile Ads, TV, YouTube and Webmaster Tools. In addition, we have speakers in 9 sessions or workshops, including: Othar Hannson , Senior Staff Software Engineer, on "Google Instant’s Impact On SEO & User Behavior" Jeremy Hylton , Software Engineer, on the panel "The Real Time & Social Search Landscape" Jesse Haines , Group Marketing Manager, Google Mobile Ads, on the panel "Mobile Search Ads" Baris Gultekin , Group Product Manager, Google AdWords, on "Google's Keyword Research Tools" Be sure to enter the discount code smx10google to save 10% on the cost of your event pass. Posted by Amanda Matuk, Events Team
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If you can make it there...you can see us at booth 325
VentureBeat InMobi takes on Apple, Google in mobile ad market, wins $8M in funding San Jose Mercury News "We support their vision to provide high-reach, transparent, performance-based mobile advertising to all corners of the globe. ... Mobile Ad Network InMobi Raises $8 Million To Face Apple, Google MocoNews InMobi Gets $8 Million From Kleiner Perkins And Sherpalo Ventures TechCrunch (blog) Mobile Ad Network inMobi Gets Another $8 Million MediaPost Publications Fiercemobilecontent all 23 news articles??
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InMobi takes on Apple, Google in mobile ad market, wins $8M in funding - San Jose Mercury News
The much ballyhooed launch of Apple iAds, Apple’s new advertising product has begun with the following slogan: Engage, Captivate, Connect. I couldn’t have described the purpose of brand advertising better myself. Problem is… that’s all iAds will ever be – a brand advertising platform. Why? Because Apple App users hire apps to do its app job first – not advertise to them. Apple iAds are no different than any other media trying to capture the attention of its audience. Engaging the app audience is no guarantee iAds will measurably lift its advertisers brand awareness in the consumers mind any more than any other device or media would. Engage Captivate Connect As much as I love Apple and all of their products – its the only brand of computer, phone or reader I own – their iAds product will do little to disrupt and reshape the mobile advertising marketplace beyond that which its device counterparts are already on track to do.
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Apple iAds Launched: Engage. Captivate. Connect.
The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know that staying informed takes a lot of effort, and it’s critical to make good decisions about how you spend your time and resources. That’s why we put together Google Ad News . Powered by Google News, Ad News is a simple but powerful way for anyone in the advertising industry to track current news coverage on relevant subjects such as display, search, mobile and even traditional media - all in one place. Subscribe to news feeds in the categories you care about most, or search to find coverage on topics related to your business, such as your niche industry or brand. We invite you to check it out and share it with your colleagues. Hopefully, you’ll find lots of relevant news that’ll help you spend less time scouring the web and more time building your business. Posted by Oliver Deighton, Business Marketing
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Keep current on all things advertising
(cross posted from the Inside AdWords Blog ) Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precise measurement tools . To provide more places for you to run display ads, we’ve added more publisher sites (through Google AdSense and DoubleClick Ad Exchange) to our ad network of over one million sites. Meanwhile, many of you have continued to run ads on YouTube and our own properties . In an effort to make our display media offerings clearer to advertisers like you and agencies, we’re creating a new umbrella name for all these properties, the Google Display Network. The Google Display Network will comprise all of the sites (apart from search sites), where you can buy ads through Google, including YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger as well as over one million Web, video, gaming, and mobile display partners (our display partners include all of our AdSense and DoubleClick Ad Exchange partner sites that allow text and/or display ads). The Google Display Network offers all ad formats - text, image, rich media, and video ads - enabling you to unleash your creativity and engage potential customers across the Web. You can run ads on the Google Display Network the same way you always have. Either place bids through AdWords or make reservations on YouTube and Google Finance with the help of a Google account team. In the upcoming weeks, you’ll see a change in the AdWords interface reflecting this new term, and you’ll see Google Display Network where you might have seen Google Content Network mentioned. We’ve also launched a new website showcasing the sites and benefits available to you on the Google Display Network. We’re working hard to offer the best display advertising solutions and we look forward to introducing new features on the Google Display Network that help you reach your advertising goals. Posted by Neal Mohan, Vice President of Product Management
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Introducing the Google Display Network