Times Online Apple's grip on apps probed Times Online Arch-rival Google is most concerned about Apple's attempt to break into the mobile advertising market. It complained last week that Apple's new rules for ... FTC Preps Investigation Against Apple's Ad Tactics PC Magazine FTC Mulling Apple Spurn of Google , AdMob as Anticompetitive eWeek FTC Investigating App Store Ads Daily Beast The Money Times ?- MarketWatch ?- Examiner.com all 50 news articles??
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Apple's grip on apps probed - Times Online
Reuters (press release) New Battle Between Apple and Google My Hot News He complains that the company has imposed new rules paw developers of applications that will block Google's advertising tools for the popular iPhone. ... Google Blasts Apple's New iPhone Advertising Terms > GOOG AAPL Wall Street Journal Analysis: Apple's changes won't mollify trust-busters Reuters (press release) Google mobile ad chief fires back at Apple lockout Register PC World ?- CNET all 940 news articles??
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New Battle Between Apple and Google - My Hot News
The Hindu Google Blasts Apple's New iPhone Advertising Terms > GOOG AAPL Wall Street Journal US regulators agreed, clearing Google to buy rival mobile advertising firm AdMob in May for $750 million, and noting that Apple's entry into the market ... Google slams Apple over iPhone ad ban Reuters Google upset with Apple's new advertising rules Mobile Burn Google slams Apple over ads policy Inquirer GigaOm (blog) all 1,058 news articles??
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Google Blasts Apple's New iPhone Advertising Terms >GOOG AAPL - Wall Street Journal
When we discover something great, our first impulse is to share it. How else do you explain the 66 million times people have watched a baby panda sneeze ? Sharing the insights you find in your AdWords reports should be as easy as forwarding a YouTube link, so we’ve recently released new options for segmenting, scheduling, and emailing the data on your Campaigns tab. By clicking the Download button in the toolbar above your data tables, you’ll open a menu that shows you a number of options for sharing reports with others. click to view larger image First, you’ll name your report, just as you would in the Report Center. Next, you can add segments to reveal different dimensions of your performance. Add multiple segments at once to get a even deeper breakdown of your statistics. For example, you can segment your campaigns by device and day of the week to understand the days when your customers are more likely to see your ad on their mobile devices. Each new segment you add will appear as a separate column in your downloaded report. From here, you have a few options. You can simply download your report in formats ranging from .CSV to .PDF and personally deliver it to your favorite teammate. Or, you can choose to email your data to one or all of the users with reporting access in your account. Finally, you’ll set the frequency at which you want this report to run. So if you’ve set up a filter for your keyword list to show, for example, only those keywords containing the term “free” that have cost you over $50 with a conversion rate under 5%, you can now get a weekly email with a report showing you their performance. All the reports you download from the Campaigns tab will appear in your Control Panel and Library , a new area used to manage the reports and custom alerts that you’ve created for your account. These changes are just the latest in our ongoing efforts to simplify the ways you access your reports. We hope that with more data in the Campaigns tab and easier access to advanced statistics , looking at the different dimensions of your campaign performance becomes common practice. After all, you never know how many baby pandas could be hiding in your campaigns... Posted by Devin Sandoz, Product Marketing Manager
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Sharing is caring: new ways to segment, schedule, and email reports
Google AdSense offers “Category Filtering” where certain ad category themes are prevented from being displayed on a website. Inexplicably, Google’s Adsense category filtering only allows for up to eight ad categories to be excluded while their list of dicey ad categories numbers eleven. The following eleven categories appear in my Google AdSense account: Google AdSense Category Filters More About Google Adsense Category filtering: Category filtering allows you to block ads from certain categories from appearing on your site. Our system classifies ads automatically and we don’t rely on advertiser-provided categorization. Right now, we’re only able to support category filtering for English, French, German, and Spanish. Ads in these categories will be blocked if they’re in any of the supported languages, regardless of how they’ve been targeted to your pages. You can block ads from up to eight of the following categories: Cosmetic procedures and surgery: Includes lifts, suctions, lasers, hair removal and restoration, tattoos, and body modification. Dating: Includes dating services and online dating communities. Drugs and supplements: Includes pharmaceuticals, vitamins, supplements, and related retailers; does not include resources providing information about drugs. Get rich quick: Schemes promising fast earning. Politics: Includes politics or controversial social issues; does not include ads for news organizations that are not generally associated with a partisan viewpoint on issues. Religion: Includes religious ads and ads advocating for or against religious views; does not include astrology or non-denominational spirituality. Ringtones and downloadables: Mobile add-ons including ringtones, and other downloadable goodies such as screensavers and wallpapers for desktop PCs and profile layouts and graphics for social networks. Sexual and reproductive health: Includes sexual function and fertility ads; does not include normal pregnancy resources. Sexually suggestive: Provocative pictures and text. Video games (casual and online): Includes video games, online games and downloadable games; does not include video game consoles. Weight loss: Includes weight loss, dieting, and related products and programs; doesn’t include healthy eating or general fitness ads. My question is – what happens when eight categories are excluded but three categories remain unblocked? Does the Adsense publisher then have to risk the display of one of the three unselected ad categories?
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Google AdSense Category Filtering