Our "Coffee break" series has provided us the chance to have great conversations with clients across industries, who have successfully used Google solutions to meet their marketing goals. This time we sat down with Patrick Wang, Manager Online Marketing & Technologies from the search engine marketing company LeadQual , which implemented View-through conversion tracking to successfully demonstrate the positive impact of display advertising to Chegg , an ROI-driven textbook rental company founded in 2007 to help college students reduce their book purchase costs. Here's what Patrick shared: What was the client's goal? Chegg was looking to expand its customer base for both rental and buy-back orders. It had more than doubled its growth year / year and had already heavily invested in search, yet had not been satisfied with the success of past display campaigns. We therefore needed a solution that provided reach while also being measurable and cost-effective. What Google solutions did you use to meet the goals? We ran display campaigns on the Google Content Network, and used view-through-conversion tracking to demonstrate the additive value of display to growing Chegg's user base. Can you describe the implementation process? Chegg provided the display creative, with variations by season. We then developed contextually-targeted campaigns around themes such as "textbook," "used textbook" as well as target student groups like "fraternity." From there, we used the placement performance report to see which sites performed well, and moved them into management placements campaigns. To receive view-through conversion statistics, we made sure that conversion tracking was set up.The campaigns began running in fall 2009 and remain active. How did the Google solution perform? By using view-through conversion tracking, we were able to show the client that the sales driven from the display campaign were within its cost/order metrics. We found that a quarter of the conversions came from people who had viewed, but not clicked, on one of Chegg's banner ads. If we simply looked at conversions directly from clicks, the cost-per-conversion would have been well above Chegg's goals. If you did not use this Google solution, how would things have been different? Without view-through conversion data, we would have had a difficult time convincing the client to invest in display. For more information on view-through conversion tracking, please visit the Help Center . Posted by Agency Ad Solutions Blog Team
Follow this link:
Coffee break with clients: Proving the value of display with View-through conversion tracking
From eMarketer: Online marketing has been touted for its measurability, a quality that should make it easy for marketers to determine effectiveness and value for money. Despite widespread recognition that the click-through does not measure the full effect of an online ad—even ones placed with direct response objectives—and calls for better branding metrics, many marketers still rely on the easy-to-track click as their top performance metric. A March 2010 survey by Chief Marketer showed the click remained on top, with 60% of US marketers reporting they measured performance in click-throughs. Fewer than two-fifths measured overall return on investment (ROI). Interactive Marketing Performance Metrics A marketer’s objectives whether branding or direct response obviously dictate which online action they will value the most.
Here is the original post:
Interactive Marketing Performance Metrics
According to a report from strategy consulting firm AMR International, online B2B spending will recover in 2010 and experience compound annual growth through 2013. From eMarketer: The B2B Online Marketing report notes that growth in several areas will exceed the average rate. B2B social media marketing spending will enjoy a CAGR of 21% over the period, while lead generation Websites will increase 17%. Unlike in media as a whole, where the biggest B2B marketing focus is on building awareness, in the online channel lead generation is the top priority. Customer retention is also more important online, with awareness lagging behind when it comes to divvying up digital budgets. Lead Generation As an online marketer, I am amazed business to business marketers are still allocating the majority of their media spend to building awareness whether online or off versus focusing exclusively on harvesting leads online. I guess not all B2B Marketers are aware …
Read the original here:
Online B2B Marketers Focus On Lead Generation
by Ron Cripps Affiliate marketing is an increasingly popular way to promote businesses on the internet. An affiliate is rewarded for each visitor or subscriber found through their efforts. Essentially, this is the modern adaptation to the finder’s fee. No commissions are paid to the affiliate unless there is a result such as a sale, making this a great option to online marketing online for the vendor. With the many advancements in software development it is now practical for many e-commerce sites to have their own affiliate platforms to manage their army of affiliates. There is also the option for vendors to use third party services such as Clickbank, Commission Junction or Shareasale as just a few examples to manage the affiliates and track their traffic and sales. This service usually entails paying a percentage of the sale to the third party for any sales made by the vendors site. Affiliate marketing has been the vehicle of success for many companies and the increase in revenue is usually 15-20% of a vendor’s online revenue. There is also the added benefit for the vendor of having many affiliate marketers linking to their websites talking about their products and services in forums and logs which is actually the best form of advertising they can get and it all comes to them for free. Affiliate marketing is usually only one level but as of late you can find some programs such as PPC Web Spy that allow different levels taking on the form of the network marketing vehicle.There are numerous affiliate marketing strategies available that can be offered by online merchants. A number of of the scenarios include your own software, online shopping carts that have affiliate functions, hosted services, and third-party affiliate networks such as Clickbank, Commission Junction or Shareasale . As the conception grows, a lot of merchants opt to change their terms and conditions to prohibit the affiliates from spamming or cookie stuffing and numerous other “Black Hat Marketing” practices. Previously, affiliates would often resort to spamming techniques sent through email.These not only irritated consumers, but it clogged the Internet with computer-generated mail. Many affiliates are now on board and create large volumes of generated web pages that are devoted to keywords and keyword phrases. This permitted the search engines to target their sites for the very keywords and products they were selling. After a number of months and many thousands of generated websites this also started to fill the internet with what is called junk sites and was later known as “Black Hat” tactics however… In February of 2006 Google had seen enough and released what was called the “Big Daddy” algorithm update which was designed to combat these generated spam sites. This update permitted Google to take out a large amount of duplicated content from the master search index. As a result of this Google update affiliate marketers had to become more proactive by ensuring their content was updated regularly and as unique as possible to hold a good listing in the search engines. Affiliate marketing is responsible for creating a lot of new businesses from corner to corner of the globe and is expected to evolve greatly. It offers an affiliate the chance to hitch on to a company that is already well established in the online world, and it becomes a win-win situation for everybody involved. The hopeful affiliate still has to realize that the adventure has to be taken seriously. While the merchant can offer training in the way of articles, emails, banners and even youtube video promotions as well as some timely advice, promoting the website or business/ service is left up to the affiliate, and this means understanding the policy of engagement. About the Author: Before commencing your Affiliate Marketing Campaign, Make sure you check out Affiliate X Files for all the best and up to date tutorials on promoting your products and avoid the pitfalls that cause many Affiliates to fail. Get our free affiliate marketing course while your there.
See the rest here:
Affiliate Marketing And The Internet
by Tracey Mathis The cost of membership will fluctuate depending upon the category of subscription. There are also pay per download options if you are not planning on getting too many movies. Dracula – Ominous retelling of the Bram Stoker classic, with Langella’s esteemed Broadway depiction lost among trendy terror gimmicks and ill-imagined changes in the original tale. The movie was filmed in England. Cast includes Frank Langella, Laurence Olivier, Donald Pleasence, Kate Nelligan, Trevor Eve, Janine Duvitski, and Tony Haygarth. (109 minutes,’79) The All-American Boy – Muddled drama in reference to Olympic hopeful Voight’s attempt to be a triumphant boxer; eye-catching locations of northern California, but that is all. Cast includes Jon Voight, Ned Glass, Anne Archer, and Carol Androsky. (104 minutes,’89) Ivan the Terrible: Continuance of the legend of King Ivan IV, in which he takes on the boyars in a confrontation for power. Remarkable film is just a shade underneath its predecessor, Banned by Stalin due to dubious illustration of Ivan’s secret patrol, and not released till’58. Cast includes Nikolai Cherkassov; Serafima Birman, Mikhail Nazvanov, Pavel Kadochnikov, and Andrei Abrikosov. (88 minutes,’46) Live Free Or Die Hard – The U. S. is under attack. A criminal mind is attacking the system with modern secrets. It is now up to Detective John McClane and talented computer hacker Matt Farrell to find and stop whoever is doing the attacking. Number One with a Bullet – Carradine and Williams do well in this rather standard action motion picture where we have hostile investigators out to depose a drug kingpin. Cast includes Robert Carradine, Billy Dee Williams, Valerie Bertinelli, Peter Graves, Doris Roberts, and Bobby DiCicco. (101 minutes,’87) Right now you can come across all of the latest films online right on the Internet. Not to long ago, watching a movie at home did not yet exist but now with the Internet, you can discover nearly every movie that was ever filmed. You can check on accessibility, check when the latest ones may hit the market as well as checking out any deals that you may be able to get online. About the Author: Do you fancy a great song to enjoy today? Find out more about free music download programs . Maybe you are looking for more information about download kids games . Download your games, music, and movies right at your computer instantly.
Continue reading here:
Looking For A Excellent Film? Check Out These Good Film Critiques