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Speed check: Visit us at Shop.org to test your e-commerce site

Sat, 25 Sep 2010 04:29:00 +0000

Did you know that a user spends an average of just eight seconds on a website before deciding whether to stick around (Marketing Sherpa)? If you’re an e-commerce site, this means you have to be faster than Usain Bolt - the world record-holder for the 100m dash. Next week, find out how Google can help you capitalize on those eight seconds and improve your online shopping experience. Visit the Google Commerce Search team at Shop.org’s Annual Summit , held in Dallas, Texas from September 27 - 29. If your organization plans to attend the show, be sure to visit Google in Booth #120 and attend the Big Ideas session Wednesday at 12:45 PM featuring Nitin Mangtani of Google Enterprise, who will be speaking about search insights for today’s e-commerce technology. The Google Commerce Search team will be joined by Product Search, AdWords, and the Google Affiliate Network. We can’t wait to show you the many different ways we can help your business. Posted by Guillaume De Zwirek, Google Commerce Search team

Google Display Network series: Effectively planning your online display campaigns

BlogPostman — Thu, 22 Jul 2010 17:41:00 +0000

We recently introduced a new umbrella name for our online display media offerings, the Google Display Network (GDN) to make our solutions clear to advertisers and agencies. You also heard from us about the investments we’re making in display advertising and the promise it holds for marketers and agencies to drive great marketing results. In this series of posts, we’ll cover what you can do today on the GDN. We’ve been busy working to improve every step of your display campaigns: from media planning and developing creative, to choosing targeting, measuring results and optimizing your campaign. Each week over the next month, we’ll talk about the solutions available to you in each area, starting with campaign planning. With millions of sites on the web, how do you find exactly the people who will respond to your message? We introduced DoubleClick Ad Planner to help. It’s a free research and media planning tool to help identify web sites most likely to attract your audience. The insights provided by Ad Planner continue to get deeper and more robust. Let’s take a look: Research sites by ones you know your audience visits, or by defining your audience based on what you know about them, such as geography, demographics, interests, sites they visit or keywords they search. Recently, we released more features to help you research more effectively: Pre-defined audiences . Select from commonly used audiences like Baby Boomers to save time or if you don’t know how to define your audience. With Ad Planner 1000 , quickly reference and target the web’s largest sites. Use subdomain and ad placement data for more granular media planning. With Lists , create lists of your favorite sites and placements for future use. Manage your site results by applying a variety of site ranking methods : See sites that are most likely to attract your target audience, see larger, mass-media sites to ensure campaign scale, or, see a balance between the two. Filter to see just sites in the Google Display Network, or all sites that accept advertising. Apply other filters to see sites accepting certain ad formats, sites in specific categories like Video Games or sites with a particular domain suffix like .edu . View robust site details. For each site, you can see detailed information and audience visitation patters. A Site Overview shows general site information like thumbnail and description and site categories. Traffic Statistics and Demographics show unique visitor metrics and demographic information. Online Activity shows what other sites your audience visits or keywords they search. Finally, Ad Specifications show placement type, impressions/day and accepted ad formats and sizes. Most recently, we introduced audience interest information, showing the aggregate interests of a site’s visitors. It complements the demographic data available in Ad Planner, providing a deeper view into a site’s audience. Build, analyze and export your media plan . After researching sites, you can select sites and add them to your media plan . As you do, you’ll see unduplicated unique users, reach, and page view statistics. You can then analyze your media plan by reviewing its aggregate demographic statistics. When you’re ready, you can export sites directly into your AdWords account or into CSV format to import into MediaVisor . Beyond robust features like these, Ad Planner provides true scale for your campaigns because you can go beyond the most common sites, to tap into millions of sites and do it for over 40 countries and 20 languages. Further, web site owners can claim, manage and share their data on Ad Planner, providing another level of up-to-date and accurate information for your media planning. You can stay on top of new enhancements in our Ad Planner release notes . Stay tuned for our next post about developing effective ads and the solutions available on the Google Display Network. Posted by Emel Mutlu, Marketing Manager, Google Display Network

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Google Display Network series: Effectively planning your online display campaigns

Apple’s grip on apps probed – Times Online

BlogPostman — Sat, 12 Jun 2010 22:55:25 +0000

Times Online Apple's grip on apps probed Times Online Arch-rival Google is most concerned about Apple's attempt to break into the mobile advertising market. It complained last week that Apple's new rules for ... FTC Preps Investigation Against Apple's Ad Tactics PC Magazine FTC Mulling Apple Spurn of Google , AdMob as Anticompetitive eWeek FTC Investigating App Store Ads Daily Beast The Money Times ?- MarketWatch ?- Examiner.com all 50 news articles??

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Apple's grip on apps probed - Times Online

Post Tech: Mobile Internet exploding, says analyst Mary Meeker – Washington Post

Tue, 08 Jun 2010 19:58:07 +0000

Post Tech: Mobile Internet exploding, says analyst Mary Meeker Washington Post One measure of online advertising growth is paid clicks on Google's advertising platform. The company brought in $12.95 billion from paid clicks in the ... Why the Golden Age of Mobile and Online Advertising Is Upon Us GigaOm (blog) all 6 news articles??

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Post Tech: Mobile Internet exploding, says analyst Mary Meeker - Washington Post

Facebook’s ‘Open Graph’ Targets Google Ad Dollars – Inventorspot

Thu, 22 Apr 2010 17:18:08 +0000

Globe and Mail Facebook's 'Open Graph' Targets Google Ad Dollars Inventorspot Both are open source and both want to drill down to an individual users' 'likes' so they can customize advertising to the pages you visit on the Web. ... Facebook adds features that connect friends on other sites Los Angeles Times Facebook to let members share info on Web faves USA Today Facebook widens reach to tailor broader Web The Associated Press San Francisco Chronicle ?- Fortune ?- ABC Online all 986 news articles??

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Facebook's 'Open Graph' Targets Google Ad Dollars - Inventorspot

News Isn’t Transactional For Advertisers

Mon, 12 Apr 2010 21:47:36 +0000

I was reading yet another story about how newspapers can be saved by tweaking their business models. The newspaper industry can tweak their business models all they want, yet as long as Google offers advertisers a more direct method of reaching their audience without having to wrap their sales message in the day’s news, the news – whether online or offline – will continue to illustrate just how ineffective it has been all along at delivering branded sales messages let alone direct sales message performance. The reality is News as content is no longer the most effective sales message carrier. No business model can change what has been traditionally considered “news”.

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News Isn’t Transactional For Advertisers

Apple iAd expected to be huge for mobile ad business – Examiner.com

Mon, 29 Mar 2010 23:36:40 +0000

UberGizmo (blog) Apple iAd expected to be huge for mobile ad business Examiner.com ... "leading global mobile advertising company," one had to assume something was in the works. AdMob, a similar company, was bought up by Google , ... Apple's iPad Advertising Aspirations Atlantic Online (blog) Apple, Google Rivalry Boosting Mobile Web 2.0 Growth: Report eWeek AdMob Reveals Android to be Apple's Biggest Smartphone Competitor DailyTech NetworkWorld.com ?- Digital Media Wire ?- All About Symbian all 94 news articles??

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Apple iAd expected to be huge for mobile ad business - Examiner.com

Social Media Marketing Lifecycle Progress

BlogPostman — Mon, 22 Mar 2010 01:46:49 +0000

From eMarketer: In November 2009, MarketingSherpa surveyed US marketers about their stage in the social media life cycle; a plurality were still in the transition phase. But a substantial percentage had progressed to using social media strategically in their research, objectives and actions. That entailed having a formal process that was routinely performed for social campaigns. Paul Verna, eMarketer senior analyst, said in the report “ Five Reasons Why Marketers Need to Have a Social Media Strategy ” that marketers often neglect an integrated strategy because of the perception that social media is easy and cheap to do. But much of the real cost of social campaigns is in the people-hours spent fostering and maintaining social conversations. According to data from eROI nd eMarketing & eCommerce (eM+C) , US marketers spent 13% of their online marketing time on social media in 2009, the second-largest share of any tactic. Marketers who spent 13% of their online marketing time during 2009 on social media have surely already questioned the amount of time they plan to commit to social media in 2010.

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Social Media Marketing Lifecycle Progress

DoubleClick, Google Content Network and YouTube at OMMA Global

BlogPostman — Mon, 15 Mar 2010 22:32:00 +0000

This week OMMA Global takes over the San Francisco Marriott Marquis, and Google will be there. Here's an overview of what's in store. On March 17th, get a complete view of the art and science of rich media advertising from Google's resident rich media experts, Peter Crofut and Chip Scovic. Next day listen to Neal Mohan, Vice President of Product Management, deliver his keynote presentation on opportunities in online display advertising. He'll cover changes in the display ecosystem, and how everyone can embrace these changes and achieve their goals. If you miss his keynote, be sure to catch the panel right after on Online Advertising - Rapid Recovery or Recession 2.0? , or the afternoon session Connect with the Google Content Network . Later in the day, Baljeet Singh, Senior Product Manager, Video Monetization will participate in the panel Can Online Video Reach Scale for Clients Budgets in 2010? Hear what he, and other experts, have to say about definition, scale and measurement when it comes to online video. Our DoubleClick, YouTube and Google Content Network teams will also be at the Trade Show to let you know what's new and to answer your product questions. Interested in attending? Register here , and if you’re a MediaPost member, your full-conference pass is FREE. You can also sign up for private networking sessions here . Use the code OGSF20 for a 20% discount. Posted by Sally Cole, Marketing Manager

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DoubleClick, Google Content Network and YouTube at OMMA Global

Online B2B Marketers Focus On Lead Generation

BlogPostman — Fri, 05 Mar 2010 04:15:42 +0000

According to a report from strategy consulting firm AMR International, online B2B spending will recover in 2010 and experience compound annual growth through 2013. From eMarketer: The B2B Online Marketing report notes that growth in several areas will exceed the average rate. B2B social media marketing spending will enjoy a CAGR of 21% over the period, while lead generation Websites will increase 17%. Unlike in media as a whole, where the biggest B2B marketing focus is on building awareness, in the online channel lead generation is the top priority. Customer retention is also more important online, with awareness lagging behind when it comes to divvying up digital budgets. Lead Generation As an online marketer, I am amazed business to business marketers are still allocating the majority of their media spend to building awareness whether online or off versus focusing exclusively on harvesting leads online. I guess not all B2B Marketers are aware …

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Online B2B Marketers Focus On Lead Generation