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Businesses are only as strong as their customer base, and the same is true for web based businesses and their audience of only visitors and clients. Many people don’t understand that maintaining and online audience is constant work, and if you can’t figure out a creative way to stay in touch with your online customers and prospective customers, you’re going to lose their business.

Many people are searching for the right marketing techniques that will keep the interest of their audience members without annoying them or making them feel like they are constantly being sent promotional materials that just end up in the recycling bin.

One of the most successful marketing tools that online business owners have turned to is email advertising. This is a tactic that will reach your online audience right where they are: surfing the internet. It also eliminates waste and doesn’t take more than a click to delete if they’re not interested.

There are many reasons why choosing email advertising is a smart decision for online business owners that want to make the most of their advertising dollars. First of all, this type of advertising makes determining your ROI very easy, through link tracking and reception rates.

If you think that email advertising might be the method for communication that you’ve been searching for, you have to find a marketing service that will allow you to create the dynamic email advertisements that you need without charging you an arm and a leg to send them.

The best email advertising companies will offer you several levels of participation, so that you can try out the service without committing to a large investment in emails that might not work out. Start with a number of emails that represent just a fraction of your customer base, and after a week or so, compare the number of sales in that group to the sales in the rest of your base. If you notice an increase amongst the email recipients, you might want to try a larger round.

No matter which email advertising company you choose, be sure that they offer targeted distribution, meaning that they will help you to tailor your email announcements and product sales to people who are likely to respond favorably to them.

Snail mail is a thing of the past, so why are you still sending flyers about your business through the mail? Increase your sales and brand awareness with email advertising. Click here to learn more.

CNN Google hits back over algorithm dispute Financial Times In the other, a Google employee wrote that Foundem's adverts would do better in Google's advertising system after the Adwords team "facilitated a change in ... Finally, EU Trains Antitrust Sights on Google Windows & Net Magazine How Anti-Competitive Is Google ? Spiegel Online Q&A: What Does Europe's Antitrust Inquiry Into Google Mean? Wall Street Journal (blog) Search Engine Land (blog) ?- Reuters ?- PC World all 852 news articles??

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Google hits back over algorithm dispute - Financial Times

Globe and Mail Google advertising Chrome on Bing? Brafton The Chrome advertising could be a further sign of more aggressive advertising from Google , which recently rolled out its first TV ad during this month's ... Yahoo Exec: Worst Behind Us In Ad Market Wall Street Journal Yahoo & Bing Agreement Helps Online Gambling Casino News Authority Yahoo VP for Americas See Advantage in Brand Advertising (YHOO,GOOG) Comtex Smartrend Trefis ?- Online-Casinos.com ?- TheJambar.com (subscription) all 651 news articles??

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Google advertising Chrome on Bing? - Brafton

The winter games are in full swing with more than 80 countries vying to take home a medal. From February 12 through the 28th, milions from around the world will be tuning in to see the fierce competition. Viewers are already turning to YouTube for event highlights, interviews, and other great games-related content and will continue to do so over the remaining week of competition. The scale of these events is tremendous with an enormous opportunity for businesses to get in front of a global audience. It’s not too late to take advantage of these engaged viewers on YouTube! Leverage these quick and easy tactics to get your campaigns running and take home a gold medal for your client: 1. Enhanced Online Campaigns: Target YouTube.com and create keyword themes around the events that are relevant to your client. Use 300x250 display ads (Tip: use Display ad builder to create high quality ads at no cost). 2. Placement Targeted Campaigns: Use the Video targeting tool to find relevant content on YouTube. With this new tool, you can target video content by video, demographic or interest. Within these campaigns, use text ads, 480x70 and 300x250 ads to capture the attention of users. Leverage these tactics to place your ads in front of a global audience as they seek out games content and a taste of Vancouver. You too can be in the spotlight during the games without training six hours a day! Posted by Jennifer Wasson, YouTube Ads Strategist

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Go for the Gold with YouTube

After a brief break, the Industry Spotlight series has returned, and we're pleased to feature new automotive research as its first topic of 2010. As the US Hispanic population continues to grow, it's important to understand how to reach Hispanic consumers online. From an industry perspective, we were curious to see how this consumer group used the online channel to shop for a new vehicle. To find out, we partnered with Compete, Inc. to develop the Hispanic Auto Buy Flow Study. Compete looked at vehicle registration data for new-vehicle purchases between 2008-2009 and matched this information to clickstream data, providing insight into engagement and internet visitation patterns prior to a vehicle purchase. Additionally, Compete surveyed panelists to understand the reasoning behind the Internet visitation patterns of Hispanic automotive consumers. Here's what we found: 1. Most visit auto sites: 92% of Hispanic new-vehicle buyers visited an automaker site or a 3rd Party site (such as Edmunds.com or Cars.com) prior to their vehicle purchase, compared to 84% of the general Internet population, representing a major opportunity for automakers, 3rd Party sites, and Dealers. (click to view image) 2. They're more engaged : A greater proportion of Hispanic purchasers used key purchase indicators such as Build Your Own, Offers, and Locate a Dealer, than the General Internet Population. Utilize keyword specific URLs in your search campaigns to guide these consumers directly where they're looking to go. 3. Paid Search is important: One-third of all Hispanic traffic to automaker sites and 3rd Party sites comes from Paid Search. (click to view image) 4. They're using Search for a variety of reasons: Hispanic auto consumers are heading to a search engine with a purpose. Create campaigns around each of the purposes outlined here: (click to view image) In addition to search insights, we learned how the Hispanic population is using sources such as online video. We found that two-thirds of online Hispanic auto shoppers are watching online videos. When it comes to automotive video content, they're looking to actually see the vehicles they're interested in and to get a feel for how the vehicle drives. This is a great opportunity for dealers to showcase the vehicles they have on their lots through a video vehicle walk-around. With this information on online visitation patters of Hispanic vehicle buyers, we hope you'll be able to reach these consumers with more targeted messages via your online campaigns. Posted by Lauren Dale, Automotive Marketing Manager

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Automotive Industry Spotlight - reaching Hispanic auto consumers