The much ballyhooed launch of Apple iAds, Apple’s new advertising product has begun with the following slogan: Engage, Captivate, Connect. I couldn’t have described the purpose of brand advertising better myself. Problem is… that’s all iAds will ever be – a brand advertising platform. Why? Because Apple App users hire apps to do its app job first – not advertise to them. Apple iAds are no different than any other media trying to capture the attention of its audience. Engaging the app audience is no guarantee iAds will measurably lift its advertisers brand awareness in the consumers mind any more than any other device or media would. Engage Captivate Connect As much as I love Apple and all of their products – its the only brand of computer, phone or reader I own – their iAds product will do little to disrupt and reshape the mobile advertising marketplace beyond that which its device counterparts are already on track to do.
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Apple iAds Launched: Engage. Captivate. Connect.
by Ron Cripps Affiliate marketing is an increasingly popular way to promote businesses on the internet. An affiliate is rewarded for each visitor or subscriber found through their efforts. Essentially, this is the modern adaptation to the finder’s fee. No commissions are paid to the affiliate unless there is a result such as a sale, making this a great option to online marketing online for the vendor. With the many advancements in software development it is now practical for many e-commerce sites to have their own affiliate platforms to manage their army of affiliates. There is also the option for vendors to use third party services such as Clickbank, Commission Junction or Shareasale as just a few examples to manage the affiliates and track their traffic and sales. This service usually entails paying a percentage of the sale to the third party for any sales made by the vendors site. Affiliate marketing has been the vehicle of success for many companies and the increase in revenue is usually 15-20% of a vendor’s online revenue. There is also the added benefit for the vendor of having many affiliate marketers linking to their websites talking about their products and services in forums and logs which is actually the best form of advertising they can get and it all comes to them for free. Affiliate marketing is usually only one level but as of late you can find some programs such as PPC Web Spy that allow different levels taking on the form of the network marketing vehicle.There are numerous affiliate marketing strategies available that can be offered by online merchants. A number of of the scenarios include your own software, online shopping carts that have affiliate functions, hosted services, and third-party affiliate networks such as Clickbank, Commission Junction or Shareasale . As the conception grows, a lot of merchants opt to change their terms and conditions to prohibit the affiliates from spamming or cookie stuffing and numerous other “Black Hat Marketing” practices. Previously, affiliates would often resort to spamming techniques sent through email.These not only irritated consumers, but it clogged the Internet with computer-generated mail. Many affiliates are now on board and create large volumes of generated web pages that are devoted to keywords and keyword phrases. This permitted the search engines to target their sites for the very keywords and products they were selling. After a number of months and many thousands of generated websites this also started to fill the internet with what is called junk sites and was later known as “Black Hat” tactics however… In February of 2006 Google had seen enough and released what was called the “Big Daddy” algorithm update which was designed to combat these generated spam sites. This update permitted Google to take out a large amount of duplicated content from the master search index. As a result of this Google update affiliate marketers had to become more proactive by ensuring their content was updated regularly and as unique as possible to hold a good listing in the search engines. Affiliate marketing is responsible for creating a lot of new businesses from corner to corner of the globe and is expected to evolve greatly. It offers an affiliate the chance to hitch on to a company that is already well established in the online world, and it becomes a win-win situation for everybody involved. The hopeful affiliate still has to realize that the adventure has to be taken seriously. While the merchant can offer training in the way of articles, emails, banners and even youtube video promotions as well as some timely advice, promoting the website or business/ service is left up to the affiliate, and this means understanding the policy of engagement. About the Author: Before commencing your Affiliate Marketing Campaign, Make sure you check out Affiliate X Files for all the best and up to date tutorials on promoting your products and avoid the pitfalls that cause many Affiliates to fail. Get our free affiliate marketing course while your there.
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Affiliate Marketing And The Internet