We're pleased to announce that AdWords Campaign Experiments (ACE) has begun rolling out globally. Whether you're looking to assess the impact of new keywords, different bids, or a new landing page, ACE lets you run split test experiments that deliver valid impact measurements regardless of changes in demand, competitor movements, or other sales and marketing activity that can complicate traditional before-and-after measurement approaches. In addition, ACE is now supported in the AdWords API so developers can begin integrating this valuable feature into their AdWords applications. Visit the AdWords API blog for a quick snapshot of what’s available and stay tuned for a deeper dive on ACE for developers coming soon. For additional information on ACE, check out the complete post on the Inside AdWords Blog and visit the Help Center FAQ . Not seeing it yet in your Campaign tab under settings? Hold tight - users outside the US should see it in a week or so. Posted by Mark Martel, Product Marketing Manager
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AdWords Campaign Experiments - global roll-out and API support
Kansas City Star Yahoo slumps 8% as sales miss analysts' forecasts MarketWatch Yahoo said that while its display advertising sales rose 19% from a year ago, search- advertising revenue declined 8% from last year's second quarter. Ahead of the Bell: Yahoo 2Q gets investor scrutiny BusinessWeek Yahoo Shares Decline After Second-Quarter Sales Miss Analysts' Estimates Bloomberg Yahoo's lackluster 2Q revenue growth sinks stock The Associated Press CNNMoney ?- Hindustan Times ?- AFP all 616 news articles??
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Yahoo slumps 8% as sales miss analysts' forecasts - MarketWatch
Alex Barza, Google Mobile Ad Sales Lead, and Surojit Chatterjee, Google Product Manager, present “Mobile as the Next ‘Big Bet’” at Think with Google summit. During the presentation Barza quotes Morgan Stanley’s prediction that “half of web traffic will one day be accessed from mobile devices vs. the desktop.” Mobile "Shopping" Category Growth The title of their presentation was “Mobile as the next Big Bet”. From a company known for informing their decisions with data, isn’t their choice of the word “Bet” in their presentation title somewhat odd? While Morgan Stanley’s prediction i.e., bet that half of all web traffic will eventually come from mobile devices is nothing more than simple arithmetic – I don’t believe Morgan Stanley also said half of all searches will then come from mobile devices too. Maybe this is why Google perceives Mobile as a “Big Bet” – because the odds are long at best that mobile search will scale along with mobile device (smartphone) penetration. Even at mobile device (smartphone) market saturation, mobile search volume will not surpass desktop search query volume.
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Half Of Web Traffic Being Accessed From Mobile Devices Vs. The Desktop
What a difference a day makes! Disconnected At The Beach After a twenty one hour day yesterday and a good night’s rest, my batteries are well on their way to being recharged. I am trying out a new salesmanship surfacing strategy here that has already produced some simple yet profound discoveries. What’s a salesmanship surfacing strategy? Its the techniques I use to create environments where sellers go to their greatest lengths to try and sell me their products and services. The process helps me identify and isolate the simplest human behaviors and motives used for making sales which I then reverse engineer and repackage for use in other sales environments. What’s the best way to activate a Salesmanship Surfacing Strategy? 1. Pick a heavily trafficked tourist market on any continent 2. Book the most expensive accommodations that you can afford at the most expensive hotel or resort in the area. 3. Set out to experience all the city has to offer as if you had an unlimited amount of money to spend. Salesman of all stripes will trip all over themselves to try and sell you whatever they have to offer whether you were at the moment or would ever be a buyer . If there is a better way for experiencing every type of sales technique under the sun, I haven’t yet discovered it. Granted you can go to any tourist mecca and immerse yourself in all the tourist venues to see what is selling and how its being sold. However, I have found that when salesman perceive there is unlimited budget attached to a prospect either through association with one’s hotel choice or how one dresses and behaves relative to all the other tourists – salesmen will pull out all of the stops! The circumstances of selling to tourists on the fly – reduces salesmanship and those brave enough to practice it to selling’s primal core – you only eat what you -or your tribe – can kill (closed sales). Only those who can stick it out and perfect their pitch have the best chance of surviving. Tourist locales are truly the salesman’s toughest jungle. Where else better to confirm which strategies and techniques work best? In my first day alone, I was exposed to eight scenes where salesmen’s selling processes were laid bare. Here’s where these sales scenes occurred: 1. The Airport 2. Hotel Check-in 3. Beach jewelry sales guys 4. Bungee jumping 5. Hard Rock Cafe - “the lizard on a leash” 6. Mimes 7. Taxi driver 8. The Monkey and Tiger Of these eight selling scenes, the Monkey and Tiger provided the most insight. I will write about what I learned from the Monkey and the Tiger in a future post.
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Day Two Of Disconnect: Salesmanship Surfacing Strategy Live