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PPC Advertising Enhanced by Google Instant Effect – The Brilliant Stories

BlogPostman — Sun, 10 Oct 2010 03:11:08 +0000

eWEEK Europe UK PPC Advertising Enhanced by Google Instant Effect The Brilliant Stories In the case of PPC advertising that is targeted, it could just increase the campaign conversion rates. Google Instant is however in a primary stage and its ... Google Tests Full-Page Preview And Twitter Integration eWEEK Europe UK all 9 news articles??

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PPC Advertising Enhanced by Google Instant Effect - The Brilliant Stories

Google Media Solutions Series: Part 1, Back-to-Basics with Google AdWords and Search Marketing

BlogPostman — Tue, 05 Oct 2010 00:57:00 +0000

Over the next four weeks, we will be sharing tips and tricks for positioning Google products to your clients in the Google Media Solutions Series . We are excited to share the benefits of our solutions, debunk common myths and pass on easy implementation tips to help your accounts reach their full potential. So, let's get started with Google’s search marketing product, Google AdWords . Using Google AdWords, you can target Google.com and the Google Search Network . This is a great solution to connect with potential customers who are searching for your clients’ products and services. It is flexible, measurable, and accountable. With AdWords, you can easily manage the spend of the account and control costs by setting a daily budget and maximum cost-per-click (CPC). Another benefit is that it’s easy to make changes to your clients’ ad text, as changes to ads take affect almost instantaneously. Lastly, as an added benefit, you can track the return on investment (ROI) of your account by using Conversion Tracking or Google Analytics . There are some common myths that your clients may have heard regarding search and we want to make sure that we clarify these misconceptions: My website shows organically, so I don’t need to advertise: It is great to have a highly ranked organic listing; however you can’t control the message to your potential customers with organic listings in the same way that you can control it with search marketing campaigns. By advertising on Google.com and the search network, you can control the message that you share with all potential customers and determine the landing page to which you direct your potential customers after they click on the ad. These features can lead to increased sales. In addition, organic results are likely only capturing a very small portion of the relevant traffic on Google. For example, a consumer electronics advertiser might appear high in the search results for their brand terms, or specific trademarks relevant to their company, but AdWords can expose their message on a wide variety of related terms like 'digital cameras' 'netbooks' and 'HD TVs'. Competitors can click on my ads maliciously: We take the security of AdWords accounts very seriously and have many resources in place to prevent your account from accruing invalid clicks. While invalid clicks occur less often than commonly perceived, we have three filters in place to protect your account: detection and filtering techniques, advanced monitoring techniques and manual reviews from our team. Stay tuned for next week’s post on the Google Display Network, remarketing and great tips for reaching your customers while they browse the web! Posted by Laura Salzberg, Agency Team

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Google Media Solutions Series: Part 1, Back-to-Basics with Google AdWords and Search Marketing

If you can make it there…you can see us at booth 325

Thu, 30 Sep 2010 19:18:00 +0000

We'll be at SMX East in New York City from October 4-6, 2010. Our booth (number 325!) will include representatives from Google AdWords, AdSense and Analytics, Mobile Ads, TV, YouTube and Webmaster Tools. In addition, we have speakers in 9 sessions or workshops, including: Othar Hannson , Senior Staff Software Engineer, on "Google Instant’s Impact On SEO & User Behavior" Jeremy Hylton , Software Engineer, on the panel "The Real Time & Social Search Landscape" Jesse Haines , Group Marketing Manager, Google Mobile Ads, on the panel "Mobile Search Ads" Baris Gultekin , Group Product Manager, Google AdWords, on "Google's Keyword Research Tools" Be sure to enter the discount code smx10google to save 10% on the cost of your event pass. Posted by Amanda Matuk, Events Team

Google cuts ties with 2 Chinese advertisers – AsiaOne

BlogPostman — Tue, 27 Jul 2010 02:05:55 +0000

Reuters India Google cuts ties with 2 Chinese advertisers AsiaOne "Many advertisers still trust Google's advertising network so we will continue to do business with them," he said. But he also said that his company does ... Google reportedly cuts ties with two China clients MarketWatch Google ends ties with two Chinese advertisers AFP Google cuts ties with two domestic advertisers China Economic Review V3.co.uk ?- Economic Times ?- Business Wire (press release) all 76 news articles??

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Google cuts ties with 2 Chinese advertisers - AsiaOne

Google, Omnicom Partnership Redefines Digital Advertising – MediaPost Publications

BlogPostman — Fri, 16 Jul 2010 20:38:39 +0000

wwwery (blog) Google , Omnicom Partnership Redefines Digital Advertising MediaPost Publications The outlook for display advertising is at least as big as the $11 billion search ad sector and essentially double Google's advertising business, ... Google teams up with Omnicom for advertising Tech Eye Google And Omnicom Ink Advertising Deal ITProPortal Google Partners Omnicom For Online Display Advertising wwwery (blog) Radio Ink ?- Daily Markets ?- WebProNews (blog) all 30 news articles??

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Google, Omnicom Partnership Redefines Digital Advertising - MediaPost Publications

New keyword targeting feature rolling out globally

BlogPostman — Wed, 14 Jul 2010 15:05:00 +0000

The broad match modifier is now rolling out globally in most languages 1 after a successful open beta test in the UK and Canada. To recap the original broad match modifier beta launch announcement: The broad match modifier is a new AdWords targeting feature that lets you create keywords which have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks and conversions at an attractive ROI, especially if you mainly use exact and phrase match keywords today. To implement the modifier, just put a plus symbol (+) directly in front of one or more words** in a broad match keyword . Each word preceded by a + has to appear in your potential customer's search exactly or as a close variant. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) aren't considered close variants. The graphic below illustrates the relative reach of different keyword match type strategies. (click for full size image) ** Be sure there are no spaces between the + and modified words, but do leave spaces between words. Correct usage: +formal +shoes. Incorrect usage: +formal+shoes. Here’s what one major UK retail company said about their experience using the feature: "We're always interested in ways to increase our volumes while keeping our CPA down. As a result, we've added broad match modified keywords to several campaigns where previously we only had phrase and exact match keywords. After a few weeks of testing, we're pleased to see these campaigns showed significant increases in conversion and volume, whilst keeping the CPA down. Therefore, we will be looking to scale our use of modified broad match keywords in all our campaigns to take full advantage of these great results." If you mainly use broad match keywords in your account, you should know that switching your existing broad match keywords to modified broad match will likely lead to a significant decline in your click and conversion volumes and will not directly improve Quality Score . To maintain volume, keep existing broad match keywords active, add new modified broad match keywords, and adjust bids to achieve your target ROI based on observed performance. You can begin using the feature by logging into your AdWords account, through the AdWords Editor and through the AdWords API. For more details, guidelines on usage, and answers to common questions, check out the original blog post and the AdWords help center . Posted by Dan Friedman, Product Marketing Manager 1 Except Chinese, Japanese, Thai, Arabic and Hebrew languages, which are coming soon. We’ll update this post when the feature becomes available.

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New keyword targeting feature rolling out globally

DoubleClick Benchmarks Report 2009 Year-in-Review

Tue, 13 Jul 2010 19:21:00 +0000

(cross-posted from the DoubleClick Advertiser Blog ) We published the DoubleClick Benchmarks Report in 2009 to give advertisers and agencies a resource to measure their display campaigns’ performance against industry norms. As a result of feedback and interest from our clients and others in the industry, we’re pleased to offer this year’s edition with a couple of updates: Data on impressions served through DoubleClick for Advertisers (DFA) by creative type. Simple flash is the dominant ad format accounting for close to 70% in the U.S. and 85% in the EMEA region. Static image ads was the next most common format representing 20% of the volume through DFA in the U.S. and 10% in the EMEA region. The availability of a benchmarks report with detailed EMEA region metrics. Last year we included worldwide overall click-through rates and rich media metrics in the report. Now we are pleased to introduce a separate EMEA Benchmarks Report which covers in-depth display benchmarks across a subset of countries in the EMEA region. Comparison between overall 2008 and 2009 benchmarks. You will also find in this latest report, a month-by-month comparison of benchmark data for click-through rates, interaction rates, expansion rates and interaction time for the years 2008 and 2009. When reviewing the data we noticed some interesting trends: In 2009, the overall click-through rate for the U.S. did not change from 2008 (0.10%) and what’s more is in a month by month comparison of click-through rates (CTRs) from 2008 to 2009 we saw that CTRs were very consistent throughout the year with a minor spike in January -- possibly a result of the post-holiday sale season. When it comes to CTR, interaction rate, average interaction time and average display time, we did not observe a great difference between U.S. (see page 2) and EMEA (see page 2) benchmarks. Consistent with last year’s report, we continued to find a correlation between ad size and clicks and interaction rates -- that is, the larger the ad size, the higher the rate. This finding holds true for both U.S. and the EMEA region. As with last year’s report, the data for these benchmarks are derived from a robust data set across DoubleClick for Advertisers , based on rigorous methodology with input from the Advertising Research Foundation . The report covers benchmarks for the entirety of 2009 by ad format, ad size and industry vertical. The benchmarks are normalized across hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions. For greater detail on the benchmark data, download the U.S. report here and the EMEA region report here . Posted by Pamela Eng, Product Marketing Manager

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DoubleClick Benchmarks Report 2009 Year-in-Review

Paid Search Advertising Spend Rebounds for High-Tech Advertisers in Second Quarter – Actionable Insights (blog)

Tue, 13 Jul 2010 16:13:52 +0000

Reuters Paid Search Advertising Spend Rebounds for High-Tech Advertisers in Second Quarter Actionable Insights (blog) The first quarter announcement by Google to re-approach its strategy in China by relocating its access point to Hong Kong has manifested itself into ... Analysis: China won't kickstart Google but shares attractive Reuters Google clicks back with Beijing Asia Times Online Google China Approval Could Restore Confidence Among Search Marketers ClickZ News Tekken Philippines ?- BusinessWeek ?- EFF (blog) all 268 news articles??

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Paid Search Advertising Spend Rebounds for High-Tech Advertisers in Second Quarter - Actionable Insights (blog)

Google hit by French ruling on AdWords – Financial Times

Wed, 30 Jun 2010 17:54:16 +0000

Globe and Mail Google hit by French ruling on AdWords Financial Times AdWords, where advertisers pay to have links to their website appear next to certain search results, is the cornerstone of Google's $23bn advertising ... French Competition Regulator Slams Google Adwords PC World French regulator orders Google to reinstate Gatso-buster's account Register Google confident of positive outcome for AdWords Reuters AFP ?- TMC Net ?- White Hat News all 72 news articles??

Bing Is One Year Old

Mon, 28 Jun 2010 21:56:41 +0000

From Microsoft: Bing Is One Bing is one year old – Join the celebration Thanks to the support of Microsoft® adCenter advertisers like you, it’s been an amazing inaugural year for Bing. To celebrate, we invite you to explore some of the milestones we’ve achieved together. • Bing advertisers are reaching a motivated audience; Bing searchers spend 42 percent more than the average search user in the U.S.—21 percent more than Google users and 25 percent more than Yahoo! users.¹ • Plus, people who land on sites from organic search results via Bing are 78 percent more likely to click an ad, compared with arriving on the site from Google.² • Bing advertisers had a lower average cost-per-click than those on Google, and they had more impressions than both Google and Yahoo! advertisers.3

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Bing Is One Year Old