(cross posted from the Inside AdWords Blog ) Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new features and targeting options and more precise measurement tools . To provide more places for you to run display ads, we’ve added more publisher sites (through Google AdSense and DoubleClick Ad Exchange) to our ad network of over one million sites. Meanwhile, many of you have continued to run ads on YouTube and our own properties . In an effort to make our display media offerings clearer to advertisers like you and agencies, we’re creating a new umbrella name for all these properties, the Google Display Network. The Google Display Network will comprise all of the sites (apart from search sites), where you can buy ads through Google, including YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger as well as over one million Web, video, gaming, and mobile display partners (our display partners include all of our AdSense and DoubleClick Ad Exchange partner sites that allow text and/or display ads). The Google Display Network offers all ad formats - text, image, rich media, and video ads - enabling you to unleash your creativity and engage potential customers across the Web. You can run ads on the Google Display Network the same way you always have. Either place bids through AdWords or make reservations on YouTube and Google Finance with the help of a Google account team. In the upcoming weeks, you’ll see a change in the AdWords interface reflecting this new term, and you’ll see Google Display Network where you might have seen Google Content Network mentioned. We’ve also launched a new website showcasing the sites and benefits available to you on the Google Display Network. We’re working hard to offer the best display advertising solutions and we look forward to introducing new features on the Google Display Network that help you reach your advertising goals. Posted by Neal Mohan, Vice President of Product Management
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Introducing the Google Display Network
When we discover something great, our first impulse is to share it. How else do you explain the 66 million times people have watched a baby panda sneeze ? Sharing the insights you find in your AdWords reports should be as easy as forwarding a YouTube link, so we’ve recently released new options for segmenting, scheduling, and emailing the data on your Campaigns tab. By clicking the Download button in the toolbar above your data tables, you’ll open a menu that shows you a number of options for sharing reports with others. click to view larger image First, you’ll name your report, just as you would in the Report Center. Next, you can add segments to reveal different dimensions of your performance. Add multiple segments at once to get a even deeper breakdown of your statistics. For example, you can segment your campaigns by device and day of the week to understand the days when your customers are more likely to see your ad on their mobile devices. Each new segment you add will appear as a separate column in your downloaded report. From here, you have a few options. You can simply download your report in formats ranging from .CSV to .PDF and personally deliver it to your favorite teammate. Or, you can choose to email your data to one or all of the users with reporting access in your account. Finally, you’ll set the frequency at which you want this report to run. So if you’ve set up a filter for your keyword list to show, for example, only those keywords containing the term “free” that have cost you over $50 with a conversion rate under 5%, you can now get a weekly email with a report showing you their performance. All the reports you download from the Campaigns tab will appear in your Control Panel and Library , a new area used to manage the reports and custom alerts that you’ve created for your account. These changes are just the latest in our ongoing efforts to simplify the ways you access your reports. We hope that with more data in the Campaigns tab and easier access to advanced statistics , looking at the different dimensions of your campaign performance becomes common practice. After all, you never know how many baby pandas could be hiding in your campaigns... Posted by Devin Sandoz, Product Marketing Manager
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Sharing is caring: new ways to segment, schedule, and email reports
Yesterday, we announced a new tool called AdWords Campaign Experiments, or ACE, that will help you optimize your account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements. We're testing this new tool and inviting U.S. advertisers to participate in the beta. For more information and to sign up for the ACE beta, please visit the AdWords Campaign Experiments page on Google Ad Innovations . Posted by Courtney Lischke, Product Marketing Manager
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AdWords Campaign Experiments Beta: Split testing tool for your campaigns
Today, we are introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns while offering advertisers access to better data for more informed media planning decisions. Ad Planner Top 1,000 Most Visited Sites The Ad Planner 1,000 list is a list of the top 1,000 global sites on the web by unique users as measured by Ad Planner. Published monthly, this list details the number of unique visitors, page views and reach for each site for the top 1,000 sites globally. It’s a great way to quickly reference the most popular sites on the web. This latest resource represents yet another step in the evolution of Ad Planner in providing reliable traffic and audience information for websites. In conjunction with our Ad Planner 1,000 list, the Google Content just released an Ad Planner 1,000 targeting feature . These two features combined provide an example of how Google is working to provide more actionable data for online display advertisers. Exporting Google Content Network Placements to AdWords Many Ad Planner users are also AdWords users, and one of the top requested features is to provide a simple and easy way to buy Google Content Network placements advertisers find through Ad Planner. The newly launched Export to AdWords feature enables advertisers to simply export Google Content Network placements from Ad Planner into AdWords. These exported placements will be set up as a new campaign or ad group within AdWords. For advertisers running text ads or display ads on the Google Content Network, this provides an easy way to build media plans of managed placements. Now translating the great audience research data in Ad Planner into your AdWords campaigns is easier than ever. Creating Lists in Ad Planner To help you create your own list of favorite sites to save and add your media plans, we also recently launched “Lists” in Ad Planner. With “Lists”, you can store sites and placements in lists for future use in media plans. To get you started, we’ve made the Ad Planner 1,000 list available to all Ad Planner user accounts for use as a handy reference or for download. Our goal with the Top 1000 Sites and other recent updates is to deliver new tools for greater planning efficiency and data to make more informed advertising decisions. Visit www.google.com/adplanner to check out our new features. Posted by Rohit Kundaji, Software Engineer and Wayne Lin, Product Manager
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Announcing the Ad Planner 1,000 and Greater Integration with AdWords
In this video learn more about Google’s latest changes, including a left-hand panel with powerful tools that will make it easier to find what you are looking for.
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Google Updates Search