Direct Traffic Media Yahoo's Survival Depends upon Microsoft and Bing Investing Daily Both derive the vast majority of their revenue from advertising , but Yahoo's strength is display advertising (eg, banner ads) whereas Google's expertise is ... Microsoft, Yahoo Test Search Pact Wall Street Journal Microsoft, Yahoo begin testing search alliance Seattle Post Intelligencer (blog) Yahoo begins testing Microsoft search solutions Fiercemobilecontent Motley Fool ?- Impact Media (blog) ?- Crazy Joys (blog) all 113 news articles??
BigPond News Google buys Invite Media, invites protest from rivals Register Google , for its part, said it was simply responding to its desires to invest “significantly in the display advertising ecosystem” with this buy. ... Google Acquire Display Ad Platform Invite Media Direct Traffic Media Google Buys Invite Media, Courting Conflict of Interest Chatter eWeek Google Buys Invite Media, Real-Time Ad Bidding PC Magazine San Jose Mercury News ?- The Associated Press ?- Lakestar Media (blog) all 136 news articles??
One of my web site management accounts has the following monthly traffic data: Site Traffic 11,216 visitors, 27,481 page views, 2,452 searches and 474 clicks for the month of May 2010 producing a CTR of 4.23% and revenue of $73.75. The metrics should be running at a million visitors, 2,700,000 page views, 240,000 searches, 40,740 clicks and at least $7,375.00 in monthly revenue. Horrible!
DoubleClick Ad Planner is our free, online measurement product that helps advertisers and agencies to create media plans by providing reliable traffic and audience information for websites on which they may wish to advertise. It measures millions of sites in over 40 countries and is used by thousands of advertisers and agencies to build media plans. In recent months, we've been investing significantly in new features for DoubleClick Ad Planner. ( Better site data in DoubleClick Ad Planner , Ad Planner updates provide more data, more ways ) To further our commitment to provide reliable data in DoubleClick Ad Planner, we have submitted it for accreditation by the Media Rating Council (MRC). The MRC is an advertising industry group that works to accredit audience measurement services that are valid, reliable, and effective. MRC accreditation is voluntary and some third-party measurement products have submitted for accreditation, as we have; some have not. Once complete, the MRC accreditation will provide independent confirmation that Ad Planner's methodologies, and the processes supporting this technology, adhere to industry standards. As part of the MRC audit, we're sharing more details about our data sources and methodology. For our traffic measurement, Ad Planner uses a hybrid measurement methodology that combines direct-measured site traffic, through Google Analytics data that publishers have chosen to opt in to provide us, and sample aggregated data from Google products and services. We currently have over 10,000 sites that are contributing direct measured opt-in data to Ad Planner. Our sample data comes from a variety of sources including anonymized, aggregated Google Toolbar data from users who have opted in to enhanced features , opt-in anonymous Google Analytics data, opt-in external consumer panel data, and other third-party market research. All of this data is aggregated over millions of users and is powered by computer algorithms. The breadth and reliability of this aggregated data means that our traffic measurements are among the most accurate in the industry. To learn more about Ad Planner's data, we invite you to read our recently updated methodology document . To start using Ad Planner, visit us at www.google.com/adplanner . Posted by Wayne Lin, Product Manager, DoubleClick Ad Planner
Many people think that they have an idea that will make quite a commotion on the internet. They build a business plan, create a professional looking website, and then they are confused and dismayed when they evaluate their web traffic and find out that almost know own is taking the time to check out their pages. These people forgot (or never knew) that the most important tactic for building consistent web traffic is web linking.
Many people don’t realize how integral web linking is to the success or failure of a particular website. In order to build a successful brick and mortar business, people will ask their friends to spread the word via personal communication, or they will put up signs or take out an ad in the newspaper. In the world of online business, web linking is the same type of strategy.
One of the most important factors to getting noticed by thousands, if not, millions of viewers on the internet are web linking. And this is a term that is used to imply how popular you are amongst viewers, other sites that have strong web traffic, and most of all, how well you are ranked in the search engines.
If you’re going to leverage web linking as a tool that will help to increase the popularity of your site, you’ve got to create a strategy for getting other sites to include links to you on their most popular pages. This can be hard, as all sites know that it is more advantageous to have an incoming link than an outgoing link.
Another thing that you have to think about when you are building your web linking networks is that you only want to build back links on sites that have something to do with the product or service that you’re offering.
The major search engines will notice if you are getting web linking from random sites that have nothing to do with your mission, and they will drop you down in the search results as a punishment for this sloppy tactic.
The best way to execute a web linking strategy is to hire an internet marketing firm that has experience promoting sites and businesses like yours. This way, you can be sure that you will get targeted exposure that will deliver the traffic you need.
Traffic is the lifeblood of a healthy website, and if your numbers are struggling, it’s time to try something new. Click here to learn about how web linking can increase your profits.
